MARC Record from Marygrove College

LEADER: 06366cam a2201057 a 4500
001 ocn262885036
003 OCoLC
005 20191109073112.1
008 090330s2009 nyua b 001 0 eng
010 $a 2009012333
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019 $a966600808$a967865783$a973985588$a980593751$a985263159$a988974227
020 $a9781401322908
020 $a1401322905
020 $a9781905211487
020 $a1905211481
029 1 $aAU@$b000044071327
029 1 $aBWX$bR3793854
029 1 $aCDX$b8987219
029 1 $aCHSLU$b001071506
029 1 $aCHVBK$b028793250
029 1 $aDEBBG$bBV026704883
029 1 $aNLGGC$b318960036
029 1 $aNZ1$b12911922
029 1 $aZWZ$b151530203
035 $a(OCoLC)262885036$z(OCoLC)966600808$z(OCoLC)967865783$z(OCoLC)973985588$z(OCoLC)980593751$z(OCoLC)985263159$z(OCoLC)988974227
050 00 $aHF5415$b.A6197 2009
055 3 $aHF5415$bA53
082 00 $a658.8/16$222
084 $a71.42$2bcl
084 $aQP 622$2rvk
049 $aMAIN
100 1 $aAnderson, Chris,$d1961-
245 10 $aFree :$bthe future of a radical price /$cChris Anderson.
250 $a1st ed.
260 $aNew York :$bHyperion,$c©2009.
300 $ax, 274 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aNew York Times best sellers.
500 $aIncludes index.
505 0 $aWhat's free? -- Free 101 : a short course on a most misunderstood word -- The history of "free" : zero, lunch and the enemies of capitalism -- The psychology of free : it feels good. Too good? -- Too cheap to matter : when something halves in price each year, zero is inevitable -- "Information wants to be free" : the history of a phrase that defined the digital age -- Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months -- De-monitization : Google and the birth of a 21st century economic model -- The new media models : free media is nothing new. What is new is the expansion of that model to everything else -- How big is the free economy? : There's more to it than just dollars and cents -- Waste is (sometimes) good : the best way to exploit abundance is to relinquish control -- Econ 000 : how a century-old joke became the law of digital economics -- "You get what you pay for" : and other doubts about free -- Non-monetary economies : where money doesn't rule, what does? -- Free world : China and Brazil are the frontiers of free. What can we learn from them? -- Imagining abundance : science fiction as a thought experiment in "post-scarcity" societies -- Coda -- Free rules -- The 10 principles of abundance thinking.
504 $aIncludes bibliographical references and index.
520 $aAuthor Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. This is the engine behind the new Free, the one that goes beyond a marketing gimmick or a cross-subsidy. Anderson explores this radical idea for the new economy, and demonstrates how this revolutionary price can be harnessed for the benefit of both consumers and business alike.--From publisher description.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aMarketing.
650 0 $aSuccess in business.
650 0 $aFree material.
650 7 $aCommerce électronique.$2eclas
650 7 $aPolitique de l'entreprise.$2eclas
650 7 $aInnovations technologiques.$2eclas
650 7 $aMarketing.$2eclas
650 7 $aFree material.$2fast$0(OCoLC)fst00933899
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aSuccess in business.$2fast$0(OCoLC)fst01137062
650 7 $aElectronic Commerce$2gnd
650 7 $aGeschäftsidee$2gnd
650 7 $aGratisangebot$2gnd
650 7 $aPreisbildung$2gnd
650 7 $aMarketingstrategie$2gnd
650 7 $aPreispolitik$2gnd
650 7 $aUnentgeltlichkeit$2gnd
650 7 $aWettbewerbsstrategie$2gnd
650 17 $aInformatietechnologie.$2gtt
650 17 $aTechnische ontwikkeling.$2gtt
650 17 $aConcurrentie.$2gtt
650 17 $aPrijzen (economie)$2gtt
650 17 $aEconomische verandering.$2gtt
650 17 $aSociale aspecten.$2gtt
650 17 $aEconomische aspecten.$2gtt
650 7 $aMarketing sur Internet.$2ram
650 7 $aSuccès dans les affaires.$2ram
650 07 $aElectronic Commerce.$2swd$0(DE-588c)4592128-3
650 07 $aGeschäftsidee.$2swd$0(DE-588c)4255132-8
650 07 $aGratisangebot.$2swd$0(DE-588c)4328656-2
650 07 $aMarketingstrategie.$2swd$0(DE-588c)4120697-6
650 07 $aPreisbildung.$2swd$0(DE-588c)4047103-2
650 07 $aPreispolitik.$2swd$0(DE-588c)4047118-4
650 07 $aUnentgeltlichkeit.$2swd$0(DE-588c)4186846-8
650 07 $aWettbewerbsstrategie.$2swd$0(DE-588c)4200234-5
830 0 $aNew York Times best sellers.
856 41 $3Abridged audio book.$uhttp://www.hyperionbooks.com/free/free_downloads.htm$zDownload the free abridged audio book.
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022247482&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
938 $aBrodart$bBROD$n09117318$c$26.99
938 $aBaker and Taylor$bBTCP$nBK0007973694
938 $aCoutts Information Services$bCOUT$n8987219
938 $aYBP Library Services$bYANK$n3029716
994 $a92$bERR
976 $a31927000962446