MARC Record from Marygrove College

LEADER: 05867cam a2200913 a 4500
001 ocn555641621
003 OCoLC
005 20191109073221.4
008 101202s2011 nyu b 001 0 eng
010 $a 2010049964
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dYDXCP$dUPZ$dMOF$dIH9$dORX$dVP@$dCDX$dABG$dSHH$dNLGGC$dNSB$dEEK$dBDX$dMBE$dALAUL$dTTU$dOCLCF$dCHVBK$dOCLCO$dOCLCQ$dS3O$dXMC$dIOK$dOCLCQ$dOCLCO$dDVR$dWLU$dOCLCQ$dOCLCO$dLENOT$dDCT
020 $a9781416596585
020 $a1416596585
020 $a9781416596714$q(ebk.)
020 $a1416596712$q(ebk.)
024 8 $a99942309703
029 1 $aAU@$b000048287037
029 1 $aCHBIS$b006320160
029 1 $aCHDSB$b005966733
029 1 $aCHNEW$b000540557
029 1 $aCHVBK$b035001259
029 1 $aCHVBK$b115842810
029 1 $aCHVBK$b173073751
029 1 $aNLGGC$b33302995X
029 1 $aNZ1$b13655024
029 1 $aSEHIS$b116084
035 $a(OCoLC)555641621
042 $apcc
043 $an-us---
050 00 $aHD9696.8.U64$bG6657 2011
080 $a338.7
082 00 $a338.7/6102504$222
084 $a05.38$2bcl
049 $aMAIN
100 1 $aLevy, Steven.
245 10 $aIn the plex :$bhow Google thinks, works, and shapes our lives /$cSteven Levy.
246 30 $aHow Google thinks, works, and shapes our lives
250 $a1st Simon & Schuster hardcover ed.
260 $aNew York :$bSimon & Schuster,$c2011.
300 $av, 424 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 391-407) and index.
505 00 $tThe world according to Google: biography of a search engine --$tGooglenomics: cracking the code on internet profits --$tDon't be evil: how Google built its culture --$tGoogle's cloud: building data centers that hold everything ever written --$tOutside the box: the Google phone company and the Google TV company --$tGuGe: Google's moral dilemma in China --$tGoogle.gov: is what's good for Google, good for government or the public? --$tChasing taillights.
520 $aWritten with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? The author, a technology reporter was granted access to the company, and in this book he takes readers inside Google headquarters, the Googleplex to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google's success in all these businesses, the author reveals, is its engineering mind set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers, free food and dry cleaning, on site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China, and the author discloses what went wrong and how Brin disagreed with his peers on the China strategy. And now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start ups. Can the company that famously decided not to be evil still compete?
590 $bInternet Archive - 2
590 $bInternet Archive 2
610 20 $aGoogle (Firm)
630 00 $aGoogle.
610 24 $aGoogle (Firm)
630 04 $aGoogle.
610 27 $aGoogle (Firm)$2fast$0(OCoLC)fst00759798
630 07 $aGoogle.$2fast$0(OCoLC)fst01398583
610 27 $aGoogle Inc.$2gnd
610 27 $aGoogle (Firm)$2sears
630 07 $aGoogle.$2sears
650 0 $aInternet industry$zUnited States.
650 7 $aInternet industry.$2fast$0(OCoLC)fst00977265
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aGoogle$2gnd
650 7 $aAuswirkung$2gnd
650 7 $aInternet.$2idszbz
650 7 $aIndustrie.$2idszbz
651 7 $aUSA.$2idszbz
650 7 $aGoogle.$2sao
650 7 $aSökmotorer.$2sao
650 7 $aInternet industry$zUnited States.$2sears
655 4 $aBUSINESS & ECONOMICS / Industries / Computer IndustryB̂USINESS & ECONOMICS / Corporate & Business History.$0(local)979969
856 41 $3Sample text$uhttp://catdir.loc.gov/catdir/enhancements/fy1109/2010049964-s.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1106/2010049964-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1106/2010049964-d.html
856 42 $uhttp://books.google.com/books?isbn=9781416596585$zAdditional Information at Google Books
938 $aBrodart$bBROD$n11356685$c$26.00
938 $aBaker and Taylor$bBTCP$nBK0008833468
938 $aCoutts Information Services$bCOUT$n12694152
938 $aYBP Library Services$bYANK$n3287060
994 $a92$bERR
976 $a31927002062872