MARC Record from Marygrove College

LEADER: 04522cam a2200769 a 4500
001 ocn651911283
003 OCoLC
005 20191109072317.1
008 110103s2011 mau b 001 0 eng
010 $a 2010052588
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066 $c(2
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020 $a0547737394
024 3 $a9780547416991
024 8 $a40019578390
029 1 $aAU@$b000046459358
029 1 $aNLNZL$b9915413383502836
029 1 $aNZ1$b13732580
029 1 $aNZ1$b1541338
035 $a(OCoLC)651911283
037 $bHoughton Mifflin Harcourt, 6227 Sea Harbor Dr 5th Fl, Orlando, FL, USA, 32887$nSAN 215-3793
043 $an-us---
050 00 $aHD9696.8.U64$bG56 2011
082 00 $a338.7/6102504$222
096 $a338.761 E26i
049 $aMAIN
100 1 $aEdwards, Douglas,$d1958-
245 10 $aI'm feeling lucky :$bthe confessions of Google employee number 59 /$cDouglas Edwards.
246 3 $aI am feeling lucky
260 $aBoston :$bHoughton Mifflin Harcourt,$c2011.
300 $axvi, 416 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aYou are one of us. From whence I came -- In the beginning -- A world without form -- Marketing without "marketing" -- Giving process its due -- Real integrity and thoughts about God -- A healthy appetite for insecurity -- Cheap bastards who can't take a joke -- Wang dang doodle, good enough is good enough -- Rugged individualists with a taste for porn -- Google Grows and Finds its Voice. Lift off -- Fun and names -- Not the usual yada yada -- Googlebombs and mail fail -- Managers in hot tubs and in hot water -- Is New York alive? -- Where we stand. Two speakers, one voice -- Mail enhancement and speaking in tongues -- The sell of a new machine -- Where we stand -- Aloha AOL -- We need another billion-dollar idea -- Froogle and friction -- Don't let marketing drive -- Mistakes were made -- Can this really be the end? -- S-1 for the money -- Timeline of Google events.
520 $aComparing Google to an ordinary business is like comparing a rocket to an Edsel. Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass.
504 $aIncludes bibliographical references and index.
590 $bInternet Archive - 2
590 $bInternet Archive 2
610 20 $6880-01$aGoogle (Firm)$xHistory.
610 27 $aGoogle (Firm)$xHistory.$2sears
610 27 $aGoogle (Firm)$2fast$0(OCoLC)fst00759798
610 24 $6880-02$aGoogle (Firm)$xHistory.
650 0 $aInternet industry$zUnited States$xHistory.
650 0 $aWeb search engines.
650 0 $aCorporate culture$zUnited States$xHistory.
650 0 $aMarketing$zUnited States$xHistory.
650 7 $aInternet industry$zUnited States$xHistory.$2sears
650 7 $aCorporate culture$zUnited States$xHistory.$2sears
650 7 $aMarketing$zUnited States$xHistory.$2sears
650 7 $aCorporate culture.$2fast$0(OCoLC)fst00879624
650 7 $aInternet industry.$2fast$0(OCoLC)fst00977265
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aWeb search engines.$2fast$0(OCoLC)fst01173234
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
880 24 $6610-01/(2/r$aגוגל (חברה)$xהיסטוריה.
880 24 $6610-02/(2/r$aגוגל (חברה)$xהיסטוריה.
938 $aBrodart$bBROD$n12258032$c$27.00
938 $aBaker and Taylor$bBTCP$nBK0009152148
938 $aCoutts Information Services$bCOUT$n14560074
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