MARC Record from Marygrove College

LEADER: 04158cam a2200613 a 4500
001 ocn793578804
003 OCoLC
005 20191109073241.2
008 120727s2013 caua b 001 0 eng
010 $a 2012029549
040 $aDLC$beng$cDLC$dBTCTA$dBDX$dOCLCO$dYDXCP$dFMU$dBWX$dTTS$dCDX$dOKJ$dCHVBK$dOCLCF$dITD$dOMB$dOCLCQ$dYXV$dMNS$dOCLCO$dOCLCQ$dERR$dOCLCQ$dYCP$dOCLCA
019 $a841484173$a935937385
020 $a9781440828522$q(hbk. ;$qalk. paper)
020 $a1440828520$q(hbk. ;$qalk. paper)
020 $a9781440828539$q(ebook)
020 $a1440828539$q(ebook)
029 1 $aAU@$b000049653511
029 1 $aCHBIS$b009793395
029 1 $aCHDSB$b006126208
029 1 $aCHVBK$b126235384
029 1 $aCHVBK$b175205582
035 $a(OCoLC)793578804$z(OCoLC)841484173$z(OCoLC)935937385
042 $apcc
050 00 $aHF5415$b.M2194 2013
082 00 $a658.8$223
049 $aMAIN
245 00 $aMarketing in the 21st century and beyond :$btimeless strategies for success /$cBruce D. Keillor, editor.
246 3 $aMarketing in the twenty first century and beyond
250 $aCondensed ed.
260 $aSanta Barbara, Calif. :$bPraeger,$c©2013.
300 $a265 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aRevised edition of: Marketing in the 21st century. c2007.
504 $aIncludes bibliographical references and index.
505 00 $gPart I.$tCompany and customer relationship marketing :$tWhat does "relationship marketing" really mean? /$rLinda M. Orr --$tBuilding a successful sales force in the 21st century /$rDaniel J. Leslie --$tLearning from your customers : building market feedback into strategy and innovation /$rJason DiLauro and Linda M. Orr --$tNegotiating company and customer relationships /$rJon M. Hawes --$gPart II.$tIntegrated marketing: the product-customer connection :$tPath-forward thinking : core competencies and the value proposition /$rKen Dickey --$tFuturing : anticipating the emerging voice of the customer /$rStephen M. Millett --$tHow to clean up with a start-up : tricks and tips from entrepreneurs /$rRobert Black --$tHow to use social media : fostering connections in a virtual marketplace /$rGretchen M. Keillor --$gPart III.$tMarketing channels: the new realities :$tAnywhere, anytime, anyway : the multichannel marketing juggernaut /$rDale M. Lewison --$tBusiness-to-business integrated marketing /$rNadji Tehrani --$tNostradamus knows direct interactive marketing : direct marketers as 21st-century trend messengers /$rWilliam J. Hauser --$gPart IV.$tGlobal marketing: new challenges and opportunities :$tThe new global marketing realities /$rGary A. Knight --$tCulture and international marketing /$rVern Terpstra --$tGlobal value-added strategies /$rJohn Caslione --$tGlobal customer service /$rCalin Veghes.
520 $a"Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing.
520 8 $aEach of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aMarketing.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing$2gnd
650 7 $aStrategisches Management$2gnd
700 1 $aKeillor, Bruce David.
730 0 $aMarketing in the 21st century.
938 $aBrodart$bBROD$n102718806$c$48.00
938 $aBaker and Taylor$bBTCP$nBK0011238471
938 $aCoutts Information Services$bCOUT$n22210962
938 $aYBP Library Services$bYANK$n8756004
938 $aBlackwell Book Service$bBBUS$n8756004
994 $a92$bERR
976 $a31927002087556