| Record ID | marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:195520745:3753 |
| Source | Marygrove College |
| Download Link | /show-records/marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:195520745:3753?format=raw |
LEADER: 03753cam a2200673 i 4500
001 ocn827781377
003 OCoLC
005 20191109073259.8
008 130204s2014 njua bf 001 0 eng
010 $a 2013001155
040 $aDLC$beng$erda$cDLC$dYDX$dOCLCO$dUKMGB$dYDXCP$dCDX$dOCLCF$dOCLCO$dWAU$dNLGGC$dOCLCQ$dOCL$dOCLCQ$dUV1$dZ5A$dTHHCU$dOCLCQ$dGILDS$dOCLCO$dAU@
015 $aGBB361951$2bnb
016 7 $a016453783$2Uk
019 $a756167452$a1051453142$a1100522098
020 $a9781118244111$q(pbk.)
020 $a1118244117$q(pbk.)
029 1 $aAU@$b000050535654
029 1 $aNLGGC$b370605047
029 1 $aNZ1$b15116137
029 1 $aUNITY$b132463873
029 1 $aUKMGB$b016453783
035 $a(OCoLC)827781377$z(OCoLC)756167452$z(OCoLC)1051453142$z(OCoLC)1100522098
042 $apcc
050 00 $aGV716$b.S86 2012
082 00 $a796.0688$223
049 $aMAIN
100 1 $aSupovitz, Frank.
245 14 $aThe sports event management and marketing playbook /$cFrank Supovitz, Robert Goldwater.
250 $aSecond edition.
264 1 $aHoboken, N.J. :$bJ. Wiley & Sons,$c[2014]
300 $axxi, 488 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe Wiley event management series
500 $aIncludes index.
504 $aIncludes bibliographical references and index.
505 00 $g1.$tDefining and Developing Objectives, Strategies, and Tactics --$g2.$tIdentifying Costs --$g3.$tIdentifying Revenue Streams --$g4.$tSoliciting and Selecting Host Cities and Venues --$g5.$tStarting the Clock on the Sports Event Planning Process --$g6.$tUnderstanding the Sports Event-Sponsor Relationship --$g7.$tTeaming with Sponsors --$g8.$tMaximizing and Servicing the Media Partnership --$g9.$tActivating the Sports Event Marketing Plan --$g10.$tEngaging the Community --$g11.$tAccommodating and Managing Guests --$g12.$tPresenting Your Event --$g13.$tWorking with Broadcasters --$g14.$tManaging for the Unexpected --$g15.$tReviewing the Game Tapes --$g16.$tPlanning Your Future in Sports Event Management and Marketing.
520 0 $aAs a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aSports$xMarketing$vHandbooks, manuals, etc.
650 0 $aSports$xEconomic aspects$vHandbooks, manuals, etc.
650 0 $aSports administration$vHandbooks, manuals, etc.
650 7 $aSports administration.$2fast$0(OCoLC)fst01130552
650 7 $aSports$xEconomic aspects.$2fast$0(OCoLC)fst01130450
650 7 $aSports$xMarketing.$2fast$0(OCoLC)fst01130476
650 17 $aSport.$2gtt$0(NL-LeOCL)078672481
650 17 $aEvenementen.$2gtt$0(NL-LeOCL)078501555
650 17 $aManagement.$2gtt$0(NL-LeOCL)078582512
650 17 $aMarketing.$2gtt$0(NL-LeOCL)078583810
655 7 $aHandbooks and manuals.$2fast$0(OCoLC)fst01423877
655 7 $aHandbooks and manuals.$2lcgft
776 08 $iOnline version:$aSupovitz, Frank.$tSports event management and marketing playbook.$bSecond edition.$dHoboken, N.J. : J. Wiley & Sons, [2014]$z9781118370315$w(DLC) 2013006400
830 0 $aWiley event management series.
938 $aCoutts Information Services$bCOUT$n19306442
938 $aYBP Library Services$bYANK$n7154942
994 $a92$bERR
976 $a31927002100334