| Record ID | marc_miami_univ_ohio/allbibs0026.out:6117026:1138 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0026.out:6117026:1138?format=raw |
LEADER: 01138nam 2200277I 4500
001 ocm01154173
008 750128|1972||||||| |||||||eng u
040 $cDRB$dMIA
049 $aMIAA
090 $aHF6146.T42$bW375x
100 10 $aWard, Scott,$d1942-
245 10 $aChildren's perceptions, explanations and judgements of television advertising :$ba further exploration /$cby Scott Ward, Greg Reale [and] David Levinson
260 0 $aCambridge, Mass. :$bMarketing Science Institute,$c1972
300 $a17, [19] p. ;$c28 cm
490 1 $aWorking paper - Marketing Science Institute ; P-60
500 $a"Preliminary research report."
504 $aIncludes bibliographical references
650 0 $aTelevision advertising
650 0 $aTelevision and children
700 10 $aReale, Greg
700 10 $aLevinson, David
810 2 $aMarketing Science Institute.$tWorking paper - Marketing Science Institute ;$vreport no. P-60
907 $a.b12785891$b08-23-90$c05-25-90
998 $akngl$b04-23-90$cm$da$e-$feng$g $h0$i1
910 $a748600 snm npf
945 $g1$i35054002710438$j0$lkngli$o-$p$0.00$s-$t0$u6$v0$w0$x0$y.i12919950$z05-25-90