| Record ID | marc_miami_univ_ohio/allbibs0030.out:19078585:1064 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0030.out:19078585:1064?format=raw |
LEADER: 01064cam 2200265Ii 4500
001 ocm01816059
008 751107s1974 xx 00000 eng d
040 $aABC$cABC$dMIA
049 $aMIAA
090 $aHF6146.T42$bW38x
100 10 $aWard, Scott,$d1942-
245 10 $aEffects of television advertising on consumer socialization /$cby Scott Ward, Daniel B. Wackman
260 0 $aCambridge, Mass. :$bMarketing Science Institute,$c[1974?]
300 $aii, 48, A-13 p. ;$c28 cm
490 1 $aWorking paper - Marketing Science Institute
500 $a"Preliminary research report"
650 0 $aTelevision advertising$zUnited States
650 0 $aYoung consumers$zUnited States
650 0 $aTelevision and children$zUnited States
700 10 $aWackman, Daniel B
810 2 $aMarketing Science Institute.$tWorking paper - Marketing Science Institute
907 $a.b13222612$b05-31-96$c05-29-90
998 $akngl$b04-23-90$cm$da$e-$feng$gxx $h0$i1
910 $a748564 snm npf
945 $g1$i35054003140684$j0$lkngli$o-$p$0.00$s-$t0$u9$v1$w0$x0$y.i13365022$z05-29-90