| Record ID | marc_miami_univ_ohio/allbibs0030.out:21727728:913 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0030.out:21727728:913?format=raw |
LEADER: 00913nam 2200241Ii 4500
001 ocm01867110
008 751201s1970 xx 00000 eng d
040 $aABC$cABC$dMIA
049 $aMIAA
090 $aHF5827$b.W35x
100 10 $aWard, Scott,$d1942-
245 10 $aCommunication research and advertising practice /$cby Scott Ward
260 0 $aCambridge, Mass. :$bMarketing Science Institute,$c1970
300 $a20 p. :$bill. ;$c28 cm
490 1 $aWorking paper - Marketing Science Institute
504 $aIncludes bibliographical references
650 0 $aAdvertising
650 0 $aCommunication
810 2 $aMarketing Science Institute.$tWorking paper - Marketing Science Institute
907 $a.b13250590$b07-15-99$c05-29-90
998 $aswdep$b04-23-90$cm$da$e-$feng$gxx $h0$i1
910 $a748604 snm npk
945 $g1$i81298070716$i35054003167711$j0$lrgstk$o-$p$0.00$s-$t0$u0$v0$w0$x0$y.i13393649$z05-29-90