| Record ID | marc_miami_univ_ohio/allbibs0052.out:1040691:817 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0052.out:1040691:817?format=raw |
LEADER: 00817nam 2200253Ia 4500
001 ocm21971925
008 900613s1990 nju 001 0 eng
010 $a90-40846
020 $a0133655601
040 $aDLC$cDLC
049 $aMIAA
050 00 $aHF5415$b.R3247 1990
100 1 $aRapp, Stan
245 14 $aThe great marketing turnaround /$cStan Rapp, Tom Collins
260 $aEnglewood Cliffs, NJ :$bPrentice Hall,$cc1990
300 $axii, 336 p. ;$c24 cm
504 $aIncludes bibliographical references and index
650 0 $aMarketing
650 0 $aAdvertising
650 0 $aSales promotion
700 10 $aCollins, Tom
907 $a.b15830688$b11-19-94$c11-02-90
998 $akngl$b11-19-94$cm$da$e-$feng$gnju$h4$i1
945 $g1$i35054006417675$j0$lkngli$nkngli$o-$p$0.00$s-$t0$u7$v1$w0$x0$y.i16233700$z11-02-90