| Record ID | marc_miami_univ_ohio/allbibs0095.out:11461153:1391 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0095.out:11461153:1391?format=raw |
LEADER: 01391cam 2200241Ia 4500
001 ocm30027742
005 19950911141113.0
008 940326s1994 enka 001 0 eng d
020 $a0273602861
040 $aESU$cESU$dLML
049 $aMIAA
090 $aHF5415$b.M31 1994
245 00 $aMarketing interfaces :$bexploring the marketing and business relationship /$cedited by Ian Wilson
260 $aLondon :$bPitman,$c1994
300 $ax, 406 p. :$bill. ;$c24 cm
504 $aIncludes bibliographic references and index
505 0 $aMarketing faces and interfaces / Ian Wilson -- The marketing/strategy interface / Gordon Pearson -- The interface with manufacturing / Leslie Nicol -- Marketing and design : a critical relationship / Rachel Davies Cooper -- The marketing/finance interface / Richard France -- 3D forcasting / Gavin Dick -- The marketing/information technology interface / Michael Carter -- Marketing and human resource management : a relationship of interdependence / Ann Hollings -- Case study : Snacks and Nibbles Ltd. / Keith Moreton and David Williamson -- Case study : Braun AG - the KF 40 coffee
505 0 $amachine / Karen Freez
650 0 $aMarketing
700 1 $aWilson, Ian
907 $a.b22601041$b06-04-98$c05-05-95
998 $akngl$b09-11-95$cm$da$e-$feng$genk$h0$i1
945 $g1$i35054015405836$j0$lkngli$o-$p$0.00$s-$t0$u3$v2$w0$x0$y.i2728699x$z09-11-95