MARC Record from Miami University of Ohio

LEADER: 02194cam 2200301Ia 4500
001 ocm32342521
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008 950420s1994 iluaf b 001 0 eng d
020 $a0815681194
040 $aICG$cICG$dEYE$dOCL
049 $aMIAA
090 $aHF5827$b.G454 1994
245 00 $aGender & utopia in advertising :$ba critical reader /$cedited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato
246 10 $aGender and utopia in advertising
260 $aLisle, IL :$bProcopian Press ;$a[Syracuse, N.Y.] :$bDistributed by Syracuse University Press,$cc1994
300 $axi, 168 p., [6] p. of plates :$bill. ;$c23 cm
504 $aIncludes bibliographical references and indexes
505 0 $aIntroduction / Luigi and Alessandra Manca -- Body of evidence : studying women and advertising / Margaret Duffy -- The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy -- Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille -- Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon -- Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Danna -- Sex and the selling of male fragrances / Rita C. Hubbard -- The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely -- Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca -- Made to order : backlash in the catalogues / Melissa E. Barth -- Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson
650 0 $aAdvertising$xSocial aspects
650 0 $aAdvertising$xPsychological aspects
650 0 $aSex in advertising
650 0 $aSex role in advertising
700 1 $aManca, Luigi
700 1 $aManca, Alessandra
700 1 $aScarlato, William
907 $a.b2338976x$b02-26-01$c03-20-96
998 $akngl$b05-29-96$cm$da$e-$feng$gilu$h0$i1
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