| Record ID | marc_miami_univ_ohio/allbibs0136.out:8835193:1008 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0136.out:8835193:1008?format=raw |
LEADER: 01008pam 22002654a 4500
001 ocm45247318
005 20010607000000.0
008 001019s2001 maua b 001 0 eng
010 $a00052101
020 $a0792372727 (alk. paper)
040 $aDLC$cDLC$dOHX
042 $apcc
049 $aMIAA
050 00 $aHF5415.135$b.N55 2001
100 1 $aNijssen, E. J.$q(Edwin Jacob),$d1963-
245 10 $aCreating customer value through strategic marketing planning :$ba management approach /$cby Edwin J. Nijssen and Ruud T. Frambach
260 $aBoston :$bKluwer Academic Publishers,$cc2001
300 $a152 p. :$bill. ;$c25 cm
504 $aIncludes bibliographical references (p. 147-152) and index
650 0 $aMarketing$xDecision making
650 0 $aMarketing$xManagement
700 1 $aFrambach, Ruud T.,$d1965-
907 $a.b28735511$b06-23-03$c06-08-01
998 $akngl$b06-27-01$cm$da$e-$feng$gmau$h0$i0
945 $g1$i35054024337509$j0$lkngli$o $p$0.00$q $r $s-$t0$u1$v2$w0$x0$y.i37537684$z06-27-01