| Record ID | marc_miami_univ_ohio/allbibs0138.out:4930775:1251 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0138.out:4930775:1251?format=raw |
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008 011207s2001 maua b 000 0 eng d
040 $aUSA$cUSA$dOCLCQ$dIXA$dMIA
049 $aMIAA
090 $aHF5415.335$b.B69 2001
100 1 $aBowman, Douglas
245 10 $aManaging customer-initiated contacts with manufacturers :$bthe impact on share of category requirements and word-of-mouth behavior /$cDouglas Bowman and Das Narayandas
260 $aCambridge, MA :$bMarketing Science Institute,$cc2001
300 $a21 p. :$bill. ;$c28 cm
490 1 $aWorking paper series ;$vreport no. 01-110
504 $aIncludes bibliographical references (p. 18-19)
650 0 $aConsumer satisfaction
650 0 $aConsumer's preferences
650 0 $aConsumer behavior
650 0 $aWord-of-mouth advertising
650 0 $aCustomer relations
650 0 $aRelationship marketing
700 1 $aNarayandas, Das
710 2 $aMarketing Science Institute
830 0 $aReport (Marketing Science Institute) ;$vno. 01-110
907 $a.b29009996$b01-09-02$c11-01-01
998 $akngl$b01-09-02$cm$da$e-$feng$gmau$h0$i1
945 $g1$i35054025590783$j0$lkngli$o $p$0.00$q $r $s-$t0$u1$v0$w0$x0$y.i37974361$z11-01-01