| Record ID | marc_miami_univ_ohio/allbibs0142.out:2073451:1020 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0142.out:2073451:1020?format=raw |
LEADER: 01020pam 2200289ia 4500
001 ocm48811047
005 20020709155808.0
008 020111s2002 caua b 001 0 eng
010 $a2002000278
020 $a0761925996
020 $a0761923837 (p)
040 $aDLC$cDLC$dUKM
042 $apcc
049 $aMIAA
050 00 $aHF5814$b.U78 2002
245 00 $aUsing qualitative research in advertising: strategies, techniques, and applications /$cMargaret A. Morrison ... [et al.]
260 $aThousand Oaks, Calif. :$bSage,$cc2002
300 $axi, 139 p. :$bill. ;$c24 cm
504 $aIncludes bibliographical references (p. 132-134) and index
650 0 $aAdvertising$xResearch
650 0 $aMarketing research$xMethodology
650 0 $aQualitative research
700 1 $aMorrison, Margaret A
907 $a.b29440531$b11-15-04$c07-09-02
998 $akngl$b07-30-02$cm$da$e-$feng$gcau$h0$i1
947 $aupd kts
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