| Record ID | marc_miami_univ_ohio/allbibs0145.out:11940988:1428 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0145.out:11940988:1428?format=raw |
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049 $aMIAA
050 00 $aHD31$b.C6134 2003
245 04 $aThe portable MBA /$cRobert F. Bruner ... [et al.]
250 $a4th ed
260 $aHoboken, N.J. :$bJ. Wiley & Sons,$cc2003
300 $axiv, 341 p. :$bill. ;$c26 cm
440 4 $aThe portable MBA series
504 $aIncludes bibliographical references (p. 315-326) and index
505 0 $aWhat is Business? -- The Future -- Managing People -- Business Ethics -- Economics -- Marketing Management: Leveraging Customer Value -- Operations Management: Implementing and Enabling Strategy -- Entrepreneurship: Creating Something New and Enduring Value with Very Limited Resources -- Accounting -- Finance -- Strategy: Defining and Developing Competitive Advantage -- Leading from the Middle: A New Leadership Paradigm -- Strategic Alliances -- International Business -- Some Final Thoughts
650 0 $aIndustrial management
700 1 $aBruner, Robert F.,$d1949-
907 $a.b29917931$b01-11-06$c04-16-03
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