| Record ID | marc_miami_univ_ohio/allbibs0145.out:9662191:1078 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0145.out:9662191:1078?format=raw |
LEADER: 01078pam 22003014a 4500
001 ocm49375500
005 20030402102934.0
008 020313s2003 njua b 001 0 eng
010 $a2002021630
020 $a0805842020 (alk. paper)
040 $aDLC$cDLC$dYDX$dUKM
042 $apcc
049 $aMIAA
050 00 $aBF367$b.P464 2003
245 00 $aPersuasive imagery :$ba consumer response perspective /$cedited by Linda M. Scott, Rajeev Batra
260 $aMahwah, N.J. :$bLawrence Erlbaum Associates,$c2003
300 $axxi, 436 p. :$bill. (some col.) ;$c24 cm
440 0 $aAdvertising and consumer psychology
504 $aIncludes bibliographical references and indexes
650 0 $aImagery (Psychology)
650 0 $aPersuasion (Psychology)
650 0 $aAdvertising$xPsychological aspects
700 1 $aScott, Linda M
700 1 $aBatra, Rajeev
907 $a.b29896034$b01-11-06$c04-02-03
998 $akngl$b04-30-03$cm$da$e-$feng$gnju$h0$i1
947 $aupd kmf
945 $g1$i35054027231477$j0$lkngli$o $p$0.00$q $r $s-$t0$u8$v5$w0$x0$y.i39854085$z04-30-03