| Record ID | marc_miami_univ_ohio/allbibs0149.out:718271:1138 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0149.out:718271:1138?format=raw |
LEADER: 01138pam 2200313ia 4500
001 ocm51587295
005 20031023000000.0
008 030128s2004 njua b 001 0 eng
010 $a2003040800
020 $a0805846417 (h : alk paper)
040 $aDLC$cDLC$dYDX$dUKM
042 $apcc
049 $aMIAA
050 00 $aHF5827.9$b.P78 2004
245 04 $aThe psychology of entertainment media :$bblurring the lines between entertainment and persuasion /$cedited by L.J. Shrum
260 $aMahwah, N.J. :$bLawrence Erlbaum,$c2004
300 $axvi, 360 p. :$bill. ;$c24 cm
440 0 $aAdvertising and consumer psychology
504 $aIncludes bibliographical references and indexes
650 0 $aSubliminal advertising
650 0 $aAdvertising$xPsychological aspects
650 0 $aMass media$xPsychological aspects
650 0 $aPersuasion (Psychology)
650 0 $aManipulative behavior
700 1 $aShrum, L. J
907 $a.b30279744$b01-11-06$c10-24-03
998 $akngl$b10-29-03$cm$da$e-$feng$gnju$h4$i0
947 $akts
945 $g1$i35054027474259$j0$lkngli$o $p$0.00$q $r $s-$t0$u13$v9$w0$x0$y.i40418960$z10-29-03