| Record ID | marc_miami_univ_ohio/allbibs0151.out:7315229:1284 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0151.out:7315229:1284?format=raw |
LEADER: 01284cam 22003014a 4500
001 ocm51898814
005 20031117000000.0
008 030319s2004 caua b 001 0 eng
010 $a2003006597
020 $a0761926682 (Cloth)
020 $a0761926690 (Paper)
040 $aDLC$cDLC$dC#P
042 $apcc
049 $aMIAA
050 00 $aHF5415.32$b.M66 2004
100 1 $aMooij, Marieke K. de,$d1943-
245 10 $aConsumer behavior and culture :$bconsequences for global marketing and advertising /$cMarieke de Mooij
260 $aThousand Oaks, Calif. :$bSage Publications,$cc2004
300 $axiv, 345 p. :$bill. ;$c26 cm
504 $aIncludes bibliographical references and index
505 0 $aGlobal consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising
650 0 $aConsumer behavior$vCross-cultural studies
650 0 $aConsumers$xPsychology
650 0 $aMarketing
907 $a.b3062227x$b01-11-06$c11-18-03
998 $akngl$b12-01-03$cm$da$e-$feng$gcau$h0$i0
947 $ama
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