| Record ID | marc_miami_univ_ohio/allbibs0175.out:3644032:1169 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0175.out:3644032:1169?format=raw |
LEADER: 01169nam 2200265Ia 45 0
001 ocm51851591
005 20050413014224.0
008 030313s2003 njua b 000 0 eng d
020 $a0131411330 (pbk.) :$c$60.00
040 $aEXW$cEXW
049 $aMIAA
090 $aHD69.B7$bK438 2003
100 1 $aKeller, Kevin Lane,$d1956-
245 10 $aBest practice cases in branding :$blessons from the world's strongest brands /$cKevin Lane Keller
246 30 $aLessons from the world's strongest brands
260 $aUpper Saddle River, N.J. :$bPearson Education/Prentice Hall,$cc2003
300 $a288 p. :$bill. ;$c24 cm
500 $aPublished to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed
504 $aIncludes bibliographical references (p. 287-288)
650 0 $aBrand name products$xManagement
650 0 $aBrand name products$xManagement$vCase studies
700 12 $aKeller, Kevin Lane,$d1956-$tStrategic brand management
907 $a.b33193332$b02-04-08$c04-13-05
998 $akngl$b05-06-05$cm$da$e-$feng$gnju$h0$i1
945 $g1$i35054028977631$j0$lkngli$o-$p$0.00$q-$r-$s-$t0$u2$v6$w0$x0$y.i42219930$z05-05-05