| Record ID | marc_miami_univ_ohio/allbibs0175.out:7905599:1541 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0175.out:7905599:1541?format=raw |
LEADER: 01541cam 2200373Ia 45 0
001 ocm43607396
005 20050513072724.0
008 000225s2001 maua b 001 0 eng
010 $a00027293
020 $a0072316020
020 $a0072411732 (disk)
020 $a0072416882 (book + disk)
040 $aDLC$cDLC$dC#P$dMUQ$dUGX$dXTL$dMIA
043 $an-us---
049 $aMIAA
050 00 $aHF5415.33.U6$bH38 2001
100 1 $aHawkins, Del I
245 10 $aConsumer behavior :$bbuilding marketing strategy /$cDel I. Hawkins, Roger J. Best, Kenneth A. Coney
250 $a8th ed
260 $aBoston :$bIrwin/McGraw Hill,$cc2001
300 $axxiv, 775 p. :$bill. (some col.) ;$c27 cm. +$e1 computer disk (3 1/2 in.)
440 4 $aThe Irwin/McGraw-Hill series in marketing
504 $aIncludes bibliographical references and indexes
538 $aSystem requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0
590 $aKing Ref copy given by Lynette Unger
650 0 $aConsumer behavior$zUnited States
650 0 $aMarket surveys$zUnited States
650 0 $aConsumer behavior$zUnited States$vCase studies
700 1 $aBest, Roger J
700 1 $aConey, Kenneth A
790 1 $aUnger, Lynette,$edonor
907 $a.b33237359$b06-15-07$c05-13-05
998 $akngl$b05-13-05$cm$da$e-$feng$gmau$h0$i1
945 $g1$i35054028951206$j0$lkngli$m1 DISK IN POCKET$p$0.00$q-$s-$t0$u1$v0$w0$x0$y.i42237191$z05-13-05