| Record ID | marc_miami_univ_ohio/allbibs0187.out:8343507:1061 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0187.out:8343507:1061?format=raw |
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020 $a0750667478
040 $aUAT$cUAT$dUAT$dIXA
049 $aMIAA
050 4 $aHF5415.1265$b.M53 2006
100 1 $aMichael, Alex
245 10 $aMobile marketing :$bachieving competitive advantage through wireless technology /$cAlex Michael and Ben Salter
250 $a1st ed
260 $aAmsterdam ;$aBoston :$bElsevier BH,$c2006
300 $ax, 237 p. :$bill. ;$c24 cm
500 $aIncludes index
650 0 $aInternet marketing
650 0 $aWireless communication systems
650 0 $aTarget marketing
650 0 $aCellular telephone services industry
700 1 $aSalter, Ben
907 $a.b34512718$b08-02-06$c07-12-06
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