MARC Record from marc_nuls

LEADER: 02186cam 22003614a 4500
001 9920177360001661
005 20150423124802.0
008 030520s2003 ilua b 001 0 eng
010 $a 2003011500
015 $aGBA3-U9715
020 $a0793177553
029 1 $aUKM$bbA3U9715
035 $a(CSdNU)u188230-01national_inst
035 $a(OCoLC)52312208
035 $a(OCoLC)52312208
040 $aDLC$cDLC$dUKM$dC#P$dOCLCQ$dEYE
042 $apcc
049 $aCNUM
050 00 $aHF5415.32$b.W65 2003
082 00 $a658.8/348$221
100 1 $aWolfe, David B.
245 10 $aAgeless marketing :$bstrategies for reaching the hearts & minds of the new customer majority /$cDavid B. Wolfe, with Robert E. Snyder.
246 13 $aAgeless marketing :$bstrategies for reaching the hearts and minds of the new customer majority
260 $aChicago, IL :$bDearborn Trade Pub.,$cc2003.
300 $axxi, 359 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aAn Era of New Rules -- Why Marketing Stopped Working: Doing Less with More -- Statistics Don't Buy -- Second Half Customers Seen through a New Consciousness -- The Nature of Customers -- Nature vs. Nurture: A Marketer's Perspective -- The New S Word in Marketing -- The Biological Roots of Customers' Needs and Behavior -- Seasons of a Customer's Life -- Interlude -- The Psychology of Customer Behavior -- Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life -- Value Portraits: A new approach toward appealing to individuals in the Fall and Winter Seasons -- Connecting With Reality -- Life Satisfaction: The Missing Focus in Marketing -- Family Connections and Complexities -- The Three Lifestyle Stages of Adult Life -- Preparing Landing Sites for Marketing Messages -- Symbols: When a Rose is Not a Rose -- Building Empathetic Bridges -- The Truly Ageless Market.
650 0 $aOlder consumers.
650 0 $aMarketing.
700 1 $aSnyder, Robert E.
949 $aHF5415.32 .W65 2003$i31786101588215
994 $a92$bCNU
999 $aHF 5415.32 .W65 2003$wLC$c1$i31786101588215$d9/4/2013$f3/22/2004$g1 $lCIRCSTACKS$mNULS$q1$rY$sY$tBOOK$u2/24/2004