MARC Record from marc_nuls

LEADER: 02486cam 2200349 a 4500
001 9925163508501661
005 20150423153741.0
008 140429s2013 nyu b s001 0 eng
010 $a2012024544
016 7 $a016316864$2Uk
020 $a9781438446813 (hardcover : alk. paper)
020 $a1438446810 (hardcover : alk. paper)
035 $a(OCoLC)798221562
035 $a(OCoLC)ocn798221562
040 $aDLC$beng$cDLC$dYDX$dOCLCO$dBTCTA$dYDXCP$dBDX$dUKMGB$dCDX$dBWX$dCOO$dSTF$dMUU$dOCLCF
042 $apcc
043 $an-us---
049 $aCNUM
050 00 $aJS344.P8$bZ386 2013
082 00 $a352.7/482160973$223
100 1 $aZavattaro, Staci M.,$d1983-
245 10 $aCities for sale :$bmunicipalities as public relations and marketing firms /$cStaci M. Zavattaro.
260 $aAlbany :$bState University of New York Press,$cc2013.
300 $axiv, 138 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 115-134) and index.
505 0 $aSelling a City -- Metaphor in Public Administration -- Government, Governance, and the Market -- Communication, Marketing, and Public Relations -- Cities as PR and Marketing Firms: The Framework -- Implications for Citizen Participation and Democratic Governance -- Patterns, Limitations, and Future Research.
520 $a"Today's cities are competing with each other on many levels--for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation."--Publisher's website.
650 0 $aMunicipal government$xPublic relations$zUnited States.
650 0 $aCity promotion$zUnited States.
947 $fGOV$hBOOK$p$22.75$q1
949 $aJS344.P8 Z386 2013$i31786102890925
994 $a92$bCNU