MARC Record from marc_nuls

LEADER: 03883cam 2200325 a 4500
001 9921100920001661
005 20150423133204.0
008 040323s2004 ohua 000 0 eng d
010 $a 2004298092
020 $a0538726989
035 $a(CSdNU)u191487-01national_inst
035 $a(OCoLC)53324434
035 $a(OCoLC)53324434
040 $aICS$cICS$dDLC$dOrPss
042 $alccopycat
049 $aCNUM
050 00 $aHD82$b.S325 2004
082 00 $a658.8/4/091724$222
100 1 $aSamli, A. Coskun.
245 10 $aEntering & succeeding in emerging countries:$bmarketing to the forgotten majority /$cA. Coskun Samli.
246 03 $aEntering and succeeding in emerging countries
260 $aMason, OH :$bThomson/South-Western,$cc2004.
300 $axxviii, 186 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographic references and index.
505 0 $aThe Second Wave of Globalization -- Third World Has Much to Offer -- Globalization Is Inevitable -- Potential for Second- and Third-Tier Globalization -- Management Orientation in the Second Wave -- The Growth in World Markets -- What Small- and Medium-Size Enterprises Have To Offer International Markets -- Special Strengths of Small- and Medium-Size Firms -- Market Behavior and Consumer Needs -- Culture as A Key Determinant of Consumer Behavior -- Wallace's Theory -- Identifying Cultures -- Individualism versus Collectivism -- Hall's Considerations -- Putting Two Key Cultural Traits Together -- Negotiations and Segments -- The Direction of Attention -- Negotiation Skills -- Negotiation In Collectivistic Cultures -- Implications For Segmentation -- Measuring Market Segments -- Partnering for Profit -- Soliciting Partners -- The Prospective Partner's Expectations -- Functional Arrangements -- Knowledge Sharing -- In Search of a Partner -- Alliances, Strategic or Otherwise -- Convenience Alliances -- Strategic Alliance -- Screening Process -- Other Types of Alliances -- Product and Services Offering -- High Tech, Low Tech, No Tech -- Distinguishing a Product -- Country of Origin versus Brand -- Consumer Learning, Consumer Involvement, and Consumer Loyalty -- Loyalty to Whom? -- How Much Service, What Kind, By Whom? -- The Physical Product -- Reaching the Consumer Physically -- High-Context Distribution -- Why Not Low-Context Distribution? -- Direct versus Indirect -- What If the Signals Get Crossed? -- Alternative Distribution Systems -- Moving the Merchandise and Passing the Word -- Inventories Should Not Become a Bottleneck -- Just in Time for What? -- Quick Response Is Critical -- Outsourcing for Profit and Market Power -- Third-Party Logistics -- Communicating with the Masses -- The Key to Communication -- The Beginning of the Communication Process -- The Value of Products and Services -- Pricing for Penetration -- Flexible Pricing -- Target Market Currency Considerations -- Bartering Possibilities -- Flexible Pricing and Discrimination -- Adjusting The Strategy to Poorer Markets -- Developing a Good Strategy -- Guerilla Warfare--A Natural Game -- Guerilla Power Supported by Proper Strategy -- An Independent Entity -- Entrepreneurial Approach -- Entrepreneurial Leadership -- Performance Dimension -- Entrepreneurial Alliance Management -- The Fairness Doctrine and A Sustainable Partnership -- A Partner Is An axtension -- There Is Enough for All -- Futuristic Orientation -- Monitor, Monitor, Monitor -- Early Indicators -- A Control Mechanism Is Necessary -- The Future Belongs... -- Chapter 15 The Future Outlook -- Outside Agency Functions -- One World Multiple Cultures -- A Research Agenda.
650 0 $aEconomic development.
651 0 $aDeveloping countries$xEconomic policy.
949 $aHD 82 .S325 2004$i31786101371109
994 $a92$bCNU
999 $aHD 82 .S325 2004$wLC$c1$i31786101371109$d6/2/2004$f6/2/2004$g2 $lCIRCSTACKS$mNULS$rY$sY$tBOOK$u5/25/2004