| Record ID | marc_nuls/NULS_PHC_180925.mrc:114728045:1411 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:114728045:1411?format=raw |
LEADER: 01411cam 22003854a 4500
001 9922350170001661
005 20161129160347.0
008 030827s2004 nyuaf b 001 0 eng
010 $a 2003062315
020 $a1403918252 (cloth)
035 $a(CSdNU)u234597-01national_inst
035 $a(OCoLC)53013442
035 $a(OCoLC)53013442
040 $aDLC$cDLC$dIXA$dC#P$dOCLCQ
041 1 $aeng$hfre
042 $apcc
049 $aCNUM
050 00 $aHD69.B7$bC474 2004
082 00 $a658.8/27$222
100 1 $aChevalier, Michel,$d1943-
245 10 $aPro logo :$bbrands as a factor of progress /$cMichel Chevalier and Gerald Mazzalovo ; [translation: Joe LaCour].
260 $aNew York :$bPalgrave Macmillan,$c2004.
300 $axiv, 288 p., 32 p. of plates :$bill. (some col.) ;$c24 cm.
500 $a"First published 2003 in France by Editions d'Organisation as Pro logo: plaidoyer pour les marques"--T.p. verso.
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products.
650 0 $aBrand name products$xManagement.
650 0 $aCorporate image.
650 0 $aLogos (Symbols)
650 0 $aConsumer behavior.
650 0 $aCustomer relations.
700 1 $aMazzalovo, Gerald.
949 $aHD 69.B7 C474 2004$i31786101823182
994 $a92$bCNU
999 $aHD 69 .B7 C474 2004$wLC$c1$i31786101823182$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u12/23/2004