MARC Record from marc_nuls

LEADER: 02271cam 2200397Ia 4500
001 9925181408601661
005 20150423154742.0
008 120620s2013 caua 001 0 eng d
010 $a 2012277026
019 $a844888098
020 $a9780321884480
020 $a0321884485
035 $a(OCoLC)796754695$z(OCoLC)844888098
035 $a99960896976
035 $a(OCoLC)ocn796754695
040 $aBTCTA$beng$cBTCTA$dUKMGB$dYDXCP$dTZF$dOCLCO$dIXA$dEINCP$dVP@$dBWX$dUAA$dUPM$dDLC$dOCLCF$dIAD$dOCLCQ$dHQP
050 00 $aQA76.59$b.N54 2013
082 04 $a005.26$223
100 1 $aNielsen, Jakob,$d1957-
245 10 $aMobile usability /$cJakob Nielsen, Raluca Budiu.
260 $aBerkeley, CA :$bNew Riders,$c℗♭2013.
300 $axi, 203 pages :$bcolor illustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aVoices that matter
500 $aIncludes index.
505 0 $a1. Our research : how we ran the usability studies. Diary studies. Usability testing. Qualitative user research -- 2. Mobile strategy. Usability varies by mobile device category. Mobile site vs. full site. Mobile sites vs. apps : the coming strategy shift. Mobile apps. Half-speed progress, but hope ahead -- 3. Designing for the small screen. Wasted mobile space. Typing on mobile. Download times. Early registration must die. Case study : the WSJ mobile app -- 4. Writing for mobile. Mobile content is twice as difficult. If in doubt, leave it out. Defer secondary information to secondary screens. Mini-IA : structuring the information about a concept -- 5. Tablets and E-readers. iPad usability. Kindle usability -- 6. Looking toward the future. Transmedia design for the three screens. Beyond Flatland. In the future, we'll all be Harry Potter -- Appendix: A bit of history. Field study in 2000. WAP doesn't work. Deja vu : 1994 all over again. Mobile killer app: killing time -- Index.
650 0 $aMobile computing.
650 0 $aWeb site development.
650 0 $aApplication software$xDevelopment.
650 0 $aUser interfaces (Computer systems)
700 1 $aBudiu, Raluca.
830 0 $aVoices that matter.
947 $hCIRCSTACKS$r31786102917967
980 $a99960896976