MARC Record from marc_nuls

LEADER: 02855cam 2200349 i 4500
001 9925322987201661
005 20180924122849.0
008 170306s2017 nyu b 001 0 eng
010 $a 2017001789
020 $a9780749479855 (pbk.)
020 $a074947985X (pbk.)
035 $a99977531095
035 $a(OCoLC)958481500
035 $a(OCoLC)ocn958481500
040 $aDLC$beng$erda$cDLC$dYDX$dBTCTA$dBDX$dOCLCF$dCHVBK$dFIE$dOCLCO$dNYP
042 $apcc
050 00 $aHF54.5$b.M37 2017
082 00 $a658.4/038$223
100 1 $aMarr, Bernard,$eauthor.
245 10 $aData strategy :$bhow to profit from a world of big data, analytics and the internet of things /$cBernard Marr.
264 1 $aNew York :$bKogan Page,$c[2017]
300 $aix, 186 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aAbout the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index.
520 $aLess than 0.5 per cent of all data is currently analysed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr's Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things. --$cProvided by publisher.
650 0 $aBusiness information services.
776 08 $iOnline version:$aMarr, Bernard, author.$tData strategy$b1st Edition.$dNew York : Kogan Page Ltd, [2017]$z9780749479862$w(DLC) 2017011206
947 $hCIRCSTACKS$r31786103086010
980 $a99977531095