| Record ID | marc_nuls/NULS_PHC_180925.mrc:130812025:3470 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:130812025:3470?format=raw |
LEADER: 03470cam 2200397 i 4500
001 9925322987301661
005 20170712041734.0
008 150723s2016 enka b 001 0 eng
010 $a 2015027509
019 $a911594578$a935982013
020 $a9781138847385$q(hardback)
020 $a1138847380$q(hardback)
020 $z9781315725185$q(ebook)
035 $a99977531094
035 $a(OCoLC)912378781$z(OCoLC)911594578$z(OCoLC)935982013
035 $a(OCoLC)ocn912378781
040 $aDLC$beng$erda$cDLC$dPUL$dBTCTA$dYDXCP$dBDX$dOCLCF$dCDX$dGZN$dOCLCQ$dWRM
042 $apcc
050 00 $aHF5415.32$b.C875 2016
082 00 $a658.8/342$223
245 00 $aCustomer engagement :$bcontemporary issues and challenges /$cedited by Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit.
264 1 $aLondon ;$aNew York :$bRoutledge Taylor & Francis Group,$c2016.
300 $axviii, 296 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aPreface / Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit; PART I: Engagement conceptualisations; 1. Customer engagement behaviours and value co-creation / Matthew Alexander and Elina Jaakkola; 2. Economic outcomes of customer engagement: emerging findings, contemporary theoretical perspectives, and future challenges / Sander F.M. Beckers, Jenny Van Doorn and Peter C. Verhoef; 3. Partner engagement: a perspective on B2B engagement / Shiri D. Vivek, Vivek Dalela and Sharon E. Beatty; 4. Exploring customer engagement: a multi-stakeholder perspective / Linda D. Hollebeek; PART II Engagement, interactivity, social media and technology; 5. Creating brand engagement on digital, social and mobile media / Edward C. Malthouse, Bobby J. Calder and Mark Vandenbosch; 6. Social media engagement: a construct of positively and negatively valenced engagement behaviours / Rebecca Dolan, Jodie Conduit and John Fahy; 7. Nature and purpose of engagement platforms / Christoph F. Breidbach and Roderick J. Brodie; 8. Customer engagement in technology-based and high-contact interfaces / Katrien Verleye and Arne De Keyser; 9. Website engagement / Antonio Hyder and Enrique Bigne ; PART III Managerial applications of engagement; 10. Strategic drivers of customer and employee engagement: practical applications / Christopher Roberts, Frank Alpert and Carissa Roberts; 11. Customer engagement with a service offering: a framework for complex services / Sylvia Ng, Carolin Plewa and Jillian C. Sweeney; 12. Brand co-creation through social actor engagement / Kamer Yuksel, David Ballantyne and Sergio Biggemann; 13. Extending the tourism experience: the role of customer engagement / Kevin Kam Fung So, Ceridywn King and Beverley Sparks; PART IV Emerging customer engagement contexts; 14. Developing a spectrum of positive to negative citizen engagement / Jana Lay-Hwa Bowden, Vilma Luoma-Aho and Kay Naumann; 15. Negative customer brand engagement: an overview of conceptual and blog-based findings / Biljana Juric, Sandra D. Smith and George Wilks.
650 0 $aConsumer behavior.
650 0 $aCustomer relations.
650 0 $aMarketing research.
700 1 $aBrodie, R. J.,$eeditor.
700 1 $aHollebeek, Linda D.,$eeditor.
700 1 $aConduit, Jodie,$eeditor.
947 $hCIRCSTACKS$r31786103084478
980 $a99977531094