| Record ID | marc_nuls/NULS_PHC_180925.mrc:130818458:2530 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:130818458:2530?format=raw |
LEADER: 02530cam 2200409 i 4500
001 9925322987501661
005 20180917101431.0
008 170628t20182018caua b 001 0 eng c
010 $a 2017031231
020 $a9780804787376$q(hardcover ;$qalkaline paper)
020 $a0804787379$q(hardcover ;$qalkaline paper)
020 $a9781503605077$q(paperback ;$qalkaline paper)
020 $a1503605078$q(paperback ;$qalkaline paper)
035 $a99977531092
035 $a(OCoLC)993623841
035 $a(OCoLC)ocn993623841
040 $aCSt/DLC$beng$erda$cSTF$dDLC$dOCLCO$dBDX$dYDX$dBTCTA$dOCLCF$dOCLCQ$dYDX$dOCLCO$dEAU
042 $apcc
050 00 $aBF408$b.C7578 2018
082 00 $a153.3/5$223
100 1 $aCronin, Matthew A.$c(Professor of management),$eauthor.
245 14 $aThe craft of creativity /$cMatthew A. Cronin and Jeffrey Loewenstein.
264 1 $aStanford, California :$bStanford Business Books, an imprint of Stanford University Press,$c[2018]
264 4 $c℗♭2018
300 $axi, 269 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages [237]-260) and index.
505 0 $a1. Perspectives on Creativity -- 2. Gaining Insight -- 3. Turning Potential into Inventions -- 4. Enlightenment as a Creative Product -- 5. Cues as Clues to Change Perspective -- 6. Thinking Tools -- 7. The Value of Persistence -- 8. Developing the Craft of Creativity.
520 $aIn The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can develop, a process that unfolds over time, and is improved by interaction with others. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative--back cover.
650 0 $aCreative ability.
650 0 $aCreative thinking.
650 0 $aCreative ability in business.
700 1 $aLoewenstein, Jeffrey,$eauthor.
947 $hCIRCSTACKS$r31786103085475
980 $a99977531092