| Record ID | marc_nuls/NULS_PHC_180925.mrc:133383228:1711 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:133383228:1711?format=raw |
LEADER: 01711cam 22003614a 4500
001 9919841850001661
005 20150423123055.0
008 120426s2013 nyu 000 0 eng
010 $a 2012016985
019 $a819808017
020 $a9780071778626 (alk. paper)
020 $a0071778624 (alk. paper)
035 $a(CSdNU)u511523-01national_inst
035 $a(OCoLC)791684569
035 $a(OCoLC)791684569
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dOCP$dYDXCP$dOCLCO$dVP@$dCDX$dBWX$dAU@$dBDX
042 $apcc
049 $aCNUM
050 00 $aHF5415$b.C54248 2013
082 00 $a658.8$223
100 1 $aCohen, William A.,$d1937-
245 10 $aDrucker on marketing :$blessons from the world's most influential business thinker /$cby William Cohen.
260 $aNew York :$bMcGraw-Hill,$cc2013.
300 $axxi, 265 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aAscendancy of marketing -- Innovation and entrepreneurship -- Drucker's marketing strategy -- New product and service introduction -- Drucker's unique marketing insights.
520 $aConsidered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers.
600 10 $aDrucker, Peter F.$q(Peter Ferdinand),$d1909-2005.
650 0 $aMarketing.
947 $fSOBM$hCIRCSTACKS$p$25.80$q1
949 $aHF5415 .C54248 2013$i31786102811616
994 $a92$bCNU
999 $aHF 5415 .C54248 2013$wLC$c1$i31786102811616$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u2/11/2013