| Record ID | marc_nuls/NULS_PHC_180925.mrc:133886170:2113 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:133886170:2113?format=raw |
LEADER: 02113cam 2200397 i 4500
001 9925413791201661
005 20191119114801.0
008 190123s2019 nyua b 001 0 eng
010 $a 2018061290
020 $a9780231191685$q(hardcover$qalkaline paper)
020 $a0231191685$q(hardcover$qalkaline paper)
035 $a99982222557
035 $a(OCoLC)1055463113
035 $a(OCoLC)on1055463113
040 $aDLC$beng$erda$cDLC$dOCLCO$dOCLCF$dTOH$dCUI$dYDX$dOCLCO$dBBW$dOCLCQ$dBBW$dIAK
042 $apcc
050 00 $aHF5415.5$b.R675 2019
082 00 $a658.5/038$223
100 1 $aRossman, J. Robert$q(James Robert),$d1946-$eauthor.
245 10 $aDesigning experiences /$cJ. Robert Rossman and Mathew D. Duerden.
264 1 $aNew York :$bColumbia University Press,$c[2019]
264 4 $c℗♭2019
300 $axvi, 205 pages:$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $gForeword --$gPreface:$tThanks for joining us! --$gPart 1.$tUnderstanding experience.$tExploring experiences and experience design ;$tWhat makes a great experience? ;$tA framework of experience types --$gPart 2.$tThe experience designer's toolkit.$tThe experiencescape ;$tExperience design thinking ;$tDesigning the experience journey ;$tTouchpoints and transitions --$gPart 3.$tCreating great experiences : enhancements and examples.$tThe stories we tell : building drama in your experiences ;$tTechniques for enhancing experiences ;$tUsing experience design in product development and corporate strategy --$gConclusion: Closing thoughts.
650 0 $aCustomer relations.
650 0 $aCustomer services.
650 0 $aExperience.
650 0 $aTarget marketing.
700 1 $aDuerden, Mathew D.,$eauthor.
776 08 $iOnline version:$aRossman, J. Robert (James Robert), 1946-$tDesigning experiences.$dNew York : Columbia University Press, [2019]$z9780231549516$w(DLC) 2019004424
947 $hCIRCSTACKS$r31786103142755
980 $a99982222557