| Record ID | marc_nuls/NULS_PHC_180925.mrc:142638604:1902 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:142638604:1902?format=raw |
LEADER: 01902cam 22003614a 4500
001 9922839680001661
005 20150423145521.0
008 000509s2001 iluab b 001 0 eng
010 $a 00040114
020 $a0844226017
035 $a(CSdNU)u240368-01national_inst
035 $a(OCoLC)44075933
035 $a(OCoLC)44075933
037 $a928052$bQBI
040 $aDLC$cDLC$dKUT$dQBX
042 $apcc
043 $an-us---
049 $aCNUM
050 00 $aHF5415.127$b.S37 2001
082 00 $a658.8/0089/00973$221
100 1 $aSchreiber, Alfred L.
245 10 $aMulticultural marketing :$bselling to the new America : position your company today for optimal success in the diverse America of tomorrow /$cAlfred L. Schreiber, with Barry Lenson.
260 $aLincolnwood, Ill. :$bNTC Business Books,$cc2001.
300 $axii, 300 p. :$bill., maps ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aSeven truths about the changing face of America -- A road map of the new America -- Eight keys to becoming a twenty-first century marketer -- Marketing to African-Americans -- Marketing to Hispanic-Americans -- Marketing to Asian-Pacific-Americans -- Writing the marketing plan -- The strategic value of diversity -- Ethnic sponsorships and event marketing -- Tapping the power of ethnic media -- Poised for growth : marketing on the ethnic Internet -- Multicultural health care -- What will the business of this century look like? -- Sample marketing program proposals.
650 0 $aMarket segmentation$zUnited States.
650 0 $aMinority consumers$zUnited States.
700 1 $aLenson, Barry.
938 $aQuality Books, Inc.$bQUAL$n00040114
949 $aHF 5415.127 .S37 2001$i31786101899471
994 $a92$bCNU
999 $aHF 5415.127 .S37 2001$wLC$c1$i31786101899471$d12/18/2007$e11/29/2007 $lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u2/22/2005