| Record ID | marc_nuls/NULS_PHC_180925.mrc:145082618:1661 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:145082618:1661?format=raw |
LEADER: 01661cam 2200301 a 4500
001 9921999370001661
005 20150423141834.0
008 950517s1995 nyu 001 0 eng
010 $a 95022196
020 $a0070652910
035 $a(CSdNU)u48967-01national_inst
035 $a(OCoLC)32626397
035 $a(Sirsi) 01-AAF-2495
040 $aDLC$cDLC
049 $aCNUM
050 00 $aHF5827.2$b.T76 1996
100 1 $aTrout, Jack.
245 14 $aThe new positioning :$bthe latest on the world's #1 business strategy /$cJack Trout with Steve Rivkin.
260 $aNew York :$bMcGraw-Hill,$c1996.
300 $axi, 173 p. ;$c24 cm.
500 $aSequel to: Positioning / Al Ries and Jack Trout. c1986.
500 $aIncludes index.
505 0 $a Minds can't cope -- Minds are limited -- Minds hate confusion -- Minds are insecure -- Minds don't change -- Minds can lose focus -- Repositioning: where positioning is at -- Repositioning a software company -- Repositioning an ice cream company -- Repositioning an accounting firm -- Repositioning political candidates -- Repositioning a television show -- Repositioning an oil company -- Minds work by ear -- Secrets to finding a good name -- Getting around a bad name -- Naming a category -- Research can confuse you -- The positioning power of PR -- Six positioning pitfalls -- The right people in the room.
650 0 $aPositioning (Advertising)
700 1 $aRivkin, Steve,$d1947-
700 1 $aRies, Al.$tPositioning.
948 $a10/13/1999$b10/13/1999
999 $aHF 5827.2 R53 1995$wLC$c1$i31786100717484$d3/25/2004$f3/25/2004$g1 $lCIRCSTACKS$mNULS$rY$sY$tBOOK$u2/12/1996$o.STAFF. Pieces: 00001