MARC Record from marc_nuls

LEADER: 07408cam 22003134a 4500
001 9922444940001661
005 20150423143818.0
008 000419s2001 inua b 001 0 eng
010 $a 00103706
020 $a0735710287 (alk. paper)
035 $a(CSdNU)u101815-01national_inst
035 $a(Sirsi) l00103706
035 $a(Sirsi) l00103706
035 $a(Sirsi) 01-AAM-6795
035 $a 00103706
040 $aDLC$cDLC$dOrPss
042 $apcc
050 00 $aHF 5548.32$bL48 2001
100 1 $aLevy, Mitchell A.
245 10 $aE-volve-or-Die.com :$bthriving in the Internet age through e-commerce management /$cby Mitchell Levy.
260 $aIndianapolis, Ind. :$bNew Riders,$cc2001.
300 $axvi, 324 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe New E-Conomy -- E-Commerce Thinking -- From the Industrial Age to the Internet Age -- The New Internet Customer -- Current Philosophy Toward Integrating the Internet -- The Holistic, Internet-Enabled Entity -- True Internet Integration -- Failure Is a Good Thing -- Thinking Outside the Box -- Current Trends That Affect Thinking -- E-Volutionary Tactics -- Business Models for the E-Conomy -- In the Beginning... -- Virtual Value Webs -- The Customer Drives the Model -- Partnering on the Rise -- New Partner Selection Criteria -- Marketing Partners -- Distribution or Channel Partners -- Supplier and Vendor Partners -- Fulfillment Partners -- Business Infrastructure Partners -- The Economics of the Value Web -- Integrating the New with the Old -- E-Volutionary Tactics -- Deploying E-Commerce -- The Plan Is the Thing -- Planning in the Business Context -- The Big Picture and the Vision -- The Measure of Success -- The Roadmap -- Keeping the Processes Moving -- Ensuring Customer Value -- Stakeholders -- Partner Involvement -- Plan Creation and E-Volution -- The Tactics of Planning -- The Objective: A Smooth, Empowered, Self-Running Entity -- E-Volutionary Tactics -- Customer Touch Points -- The Role of the Customer Is Changing -- From Customer Satisfaction to Customer Retention -- Customer Relationship Management -- The Five Major Touch Points -- Stratifying Your Customer Base -- Individual and Personalized Interactions -- Who Interacts with the Customer? -- E-Volving Your Business Processes Around Your Customer -- From Customer to Process to Business Model -- Delivering Value on an Individual Basis -- E-Volutionary Tactics -- Content Will Always Be King -- Content Must Provide Value to the Customer -- Organizing and Designing Content -- Valuable Content Is a Differentiator -- Competitive Advantage Means Constantly E-Volving Content -- Measuring the Effectiveness of Content -- Who Creates Content? -- E-Volving Content in Context -- E-Volutionary Tactics -- Instant Global Presence -- Being Global -- The Case for Globalization -- Your Vision Determines Your Global Presence -- Thinking Globally -- Legal Barriers -- Worldwide Logistics -- Online Currencies -- Multilingual E-Commerce -- Acting Locally -- E-Volving Your Processes -- The Global Plan -- Global Operations in Action -- Options for E-Volving Your Global Operations -- E-Volutionary Tactics -- Outsourcing Is Always an Option -- You Can Outsource Almost Anything -- ASPs, BSPs, and Other Service Providers -- A Starting Point -- Deciding What to Outsource -- Control and Access: The Differentiating Factors -- Keeping Your Customer Touch Points Alive -- Selecting Outsourcing Vendors -- Managing Your Outsourcing Partners -- E-Volving the Outsourcing Plan -- E-Volutionary Tactics -- Maintaining Momentum -- New Expectations for Customer Service -- The Customer Service Organization -- Metrics -- Incentives -- The Role of Partners -- Revisiting the Plan -- Service Level Agreements and Customer Stratification -- E-Volving the Processes for Customer Service -- The Universal Customer Database -- An Infrastructure Made for Customer Interfaces -- Maintaining Service Levels As You Grow -- E-Volutionary Tactics -- Managing the E-Commerce Organization -- A Blueprint for Organizational Alignment -- Aligning with Your Vision -- Organizational Structures for the Internet-Enabled Entity -- Transitioning to a New Structure -- People and Processes -- Legacy People -- Transforming People -- Self-Directed Work Groups -- Collaborative Management -- Walking and Talking the Vision -- E-Volutionary Tactics -- Ongoing Internet Marketing -- New Ways to Market and New Buzzwords -- No Field of Dreams Here -- The Basics of Internet Marketing -- A Memorable URL -- Site Navigation -- Give Away Something of Value -- Content and Related Content -- The Omnipresent URL -- Signature Tags -- The Search Engine Game -- Online Newsletters and Magazines -- Direct Marketing Online -- Branding and the Web Site -- Market Research -- Conventional Marketing and Internet Marketing -- Everyone Is a Marketer -- Your Holistic Marketing Strategy -- E-Volutionary Tactics -- The Law Catches Up to E-Business -- The Status of the Statutes -- Regulatory and Enforcement Issues -- Global Differences -- Privacy -- Intellectual Property -- Contract Law -- International Trade Policies -- Taxation -- The Desire for a Holistic Internet-Enabled World -- What All This Means for Your Business Today -- Staying Current -- E-Volutionary Tactics -- E-Volving the Future -- Shifting Markets -- The Internet Is Here to Stay -- The Shift to Customer Focus -- New Products and Services -- New Types of Markets -- Finding New Opportunities -- The Role of Experimentation -- Market Development -- Partnering and Collaboration -- The Future of Branding -- Metrics for Dynamic Markets -- No More Dinosaurs -- E-Volutionary Tactics -- A View from the Real World -- The More Things Change, the More They Stay the Same -- The Hybrid E-Conomy -- Everything and Everyone is Connected -- Customers Rule -- Better, Faster, and Maybe Cheaper -- Business Models and Value Webs -- New Standards and Rules Create Opportunity -- E-Volving End-to-End Infrastructure -- The New Face of Marketing -- New Dimensions for Growth and Evolution -- E-Volutionary Tactics -- Change Is Constant, Change Is Good -- Dealing with Constant Change -- Catalysts of Change -- Change Management -- Trends That Create the Need for Change -- Managing the Future -- E-Commerce in the Year 2025 -- Back to 2000 -- Boldly Setting Forth... -- E-Volutionary Tactics -- United Parcel Service, Inc. (UPS) -- Key Concepts from This Book -- History of Transformation -- Products and Services -- Catalyst for Change -- Vision and Strategy -- Changes Made/E-Volutionary Process -- Main Lessons -- Roadmap for Continuing E-Volution -- Office Depot -- Key Concepts from This Book -- History of Transformation -- Products and Services -- Catalyst for Change -- Vision and Strategy -- Changes Made/E-Volutionary Process -- Main Lessons -- Roadmap for Continuing E-Volution -- Cardinal Health -- Key Concepts from This Book -- History of Transformation -- Products and Services -- Catalyst for Change -- Vision and Strategy -- Changes Made/E-Volutionary Process -- Main Lessons -- Roadmap for Continuing E-Volution.
650 0 $aElectronic commerce.
650 0 $aElectronic commerce$xManagement.
948 $a03/13/2002$b04/12/2002
983 $a31786101654637
999 $aHF 5548.32 L48 2001$wLC$c1$i31786101654637$d4/7/2008$e3/10/2008 $lCIRCSTACKS$mNULS$n5$rY$sY$tBOOK$u4/12/2002