| Record ID | marc_nuls/NULS_PHC_180925.mrc:15105694:2571 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:15105694:2571?format=raw |
LEADER: 02571cgm 2200541Ia 4500
001 9922748280001661
005 20150423145128.0
007 vd cvaizu
008 041206p20052001ilu057 vleng d
028 41 $a30247$bFilms for the Humanities & Sciences
035 $a(CSdNU)u242734-01national_inst
035 $a(OCoLC)57174482
035 $a(OCoLC)57174482
040 $aWSE$cWSE$dLML$dCNU
049 $aCNUM
090 $aHD62.4$b.B84 2004 DVD
245 00 $aBuilding multilevel global brands$h[videorecording] /$ca production of WTTW National Productions in association with Business Week ; director, Eddie Harrison.
246 3 $aBuilding multi-level global brands
260 $aPrinceton, NJ :$bFilms for the Humanities & Sciences ;$aAlexandria, Va. :$bPBS Home Video,$cc2005.
300 $a1 videodisc (57 min.) :$bsd., col. ;$c4 3/4 in.
490 0 $aCEO exchange : conversations in leadership
500 $aOriginally broadcast on the television program CEO exchange.
500 $aVideodisc release of a broadcast taped at the International Institute for Management in Lausanne, Switzerland in November 2001.
508 $aCameras, Emmett E. Wilson ... [et al.] ; music, James Hoffman, Robert Rans.
511 0 $aHost, Jeff Greenfield ; narrator, Rich Samuels ; announcer, Pete Stacker.
520 $aNicolas Hayek, chief executive officer of the Swatch Group, and Domenico De Sole, chief executive officer of the Gucci Group, talk about their experiences in reviving their international businesses. They give their views on building multi-level global brands, the vital importance of image, and American vs. European business theory.
538 $aDVD-R format.
600 10 $aHayek, Nicolas$vInteviews.
600 10 $aDe Sole, Domenico$vInterviews.
610 20 $aSwatch AG$xHistory.
610 20 $aGucci (Firm)$xHistory.
650 0 $aInternational business enterprises$xManagement$vCase studies.
650 0 $aChief executive officers$vInterviews.
650 0 $aBiographical television programs.
700 1 $aHayek, Nicolas.
700 1 $aDe Sole, Domenico.
700 1 $aStacker, Peter.
700 1 $aSamuels, Rich.
700 1 $aHarrison, Eddie.
700 1 $aGreenfield, Jeff.
700 1 $aRans, Robert.
710 2 $aWTTW (Television station : Chicago, Ill.)
710 2 $aBusiness Week.
710 2 $aFilms for the Humanities (Firm)
710 2 $aPBS Home Video.
730 0 $aCEO exchange (Television program)
994 $aX0$bCNU
999 $aDV 730$wALPHANUM$c1$i31786101934567$lAV$mNULS$rN$sY$tDVD$u3/23/2005