| Record ID | marc_nuls/NULS_PHC_180925.mrc:151679084:1509 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:151679084:1509?format=raw |
LEADER: 01509pam 22003134a 4500
001 9919993810001661
005 20150423123838.0
008 001005s2001 nyu 001 0 eng
010 $a 00051139
020 $a0071364722
035 $a(CSdNU)u91400-01national_inst
035 $a(Sirsi) l00051139
035 $a(Sirsi) l00051139
035 $a(Sirsi) 01-AAL-2638
035 $a 00051139
040 $aDLC$cDLC$dDLC$dOrPss
042 $apcc
050 00 $aHF 5415.1265$bR36 2001
100 1 $aRapp, Stan.
245 10 $aMax-e-marketing in the net future :$bseven imperatives for outsmarting the competition in the net economy /$cStan Rapp, Chuck Martin.
260 $aNew York :$bMcGraw-Hill,$cc2001.
300 $axix, 251 p. ;$c24 cm.
500 $aIncludes index.
505 0 $aNew Millennium! New Networked Economy! New Marketing Imperatives! -- Use What You Know to Drive What You Do -- Erase the Line Between Product and Sarvice -- Make Each Relationship as Different as Each Customer -- Do as Little as Possible Yourself -- Make Your Interactive Process Become the Product -- Factor Future Value into Evary Move You Make -- Make Business Responsible for Marketing and Marketing Responsible for Business.
650 0 $aInternet marketing.
650 0 $aBusiness enterprises$xComputer networks.
700 1 $aMartin, Chuck,$d1949-
948 $a04/10/2001$b04/19/2001
999 $aHF 5415.1265 R36 2001$wLC$c1$i31786101412564$d4/1/2013$f3/19/2004$g1 $lCIRCSTACKS$mNULS$q1$rY$sY$tBOOK$u4/19/2001