| Record ID | marc_nuls/NULS_PHC_180925.mrc:151796293:1986 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:151796293:1986?format=raw |
LEADER: 01986cam 2200301 a 4500
001 9920498120001661
005 20150423130328.0
008 951122s1996 ctua b 001 0 eng
010 $a 95026518
020 $a0275953513 (hardcover : alk. paper)
035 $a(CSdNU)u55151-01national_inst
035 $a(OCoLC)33863491
035 $a(Sirsi) 01-AAF-8941
040 $aDLC$cDLC
043 $an-us---
049 $aCNUM
050 00 $aHF5813.U6$bA6177 1996
245 00 $aAdvertising and culture :$btheoretical perspectives /$cedited by Mary Cross.
260 $aWestport, Conn. :$bPraeger,$c1996.
300 $axiii, 136 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [125]-130) and index.
505 0 $a Reading television texts: the postmodern language of advertising / Mary Cross -- When foreign sells: exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- Some versions of the pastoral: myth in advertising; advertising as myth / Martin Green -- "We bring good things to life"/"we're always there": the adworld of GE / Harry Keyishian -- Love and liqueur: modernism and postmodernism in advertising and fiction / Walter Cummins -- Man has fallen and he can't get up: an essay on postmodernism and advertising / Roger Koppl -- Burroughs and advertising: fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- The selling of gender identity / Judith Waters, George Ellis -- Advertising as educator / Donald W. Jugenheimer -- The betrayal of the media / Chester St. H. Mills, Rebecca A. Chaisson.
650 0 $aAdvertising$zUnited States.
650 0 $aPopular culture$zUnited States.
650 0 $aCommunication in marketing$zUnited States.
700 1 $aCross, Mary,$d1934-
948 $a10/13/1999$b10/13/1999
999 $aHF 5813 U6 A6177 1996$wLC$c1$i31786100811196$d3/25/2004$e10/14/2003 $f3/25/2004$g1$lCIRCSTACKS$mNULS$n6$rY$sY$tBOOK$u12/5/1996$o.STAFF. Pieces: 00001