MARC Record from marc_nuls

LEADER: 02960cam 22004818i 4500
001 9925151622401661
005 20150423153320.0
008 140328s2013 nyu b 001 0 eng
010 $a2012047197
016 7 $a016284108$2Uk
020 $a9780415659321 (hardback)
020 $a0415659329 (hardback)
020 $z9780203074992 (ebook)
020 $a0203074998 (ebook)
020 $a9780203074992 (ebook)
024 8 $a40022471871
035 $a(OCoLC)798061894
035 $a(OCoLC)ocn798061894
040 $aDLC$beng$erda$cDLC$dBTCTA$dOCLCO$dYDXCP$dBWX$dOCLCQ$dCUV$dCHVBK$dSTF$dYUS$dUKMGB$dOCLCF
042 $apcc
049 $aCNUM
050 00 $aPN4784.C615$bD74 2013
082 00 $a302.23/1$223
084 $aSOC052000$aCOM060140$aHIS054000$2bisacsh
100 1 $aDrew, Jesse,$d1955-$eauthor.
245 12 $aA social history of contemporary democratic media /$cby Jesse Drew.
264 1 $aNew York :$bRoutledge,$c2013.
300 $axii, 224 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 0 $aRoutledge research in cultural and media studies ;$v50
504 $aIncludes bibliographical references and index.
520 $a"The last few decades have helped dispel the myth that media should remain driven by high-end professionals and market share. This book puts forward the concept of "communications from below" in contrast to the "globalization from above" that characterizes many new developments in international organization and media practices. By examining the social and technological roots that influence current media evolution, Drew allows readers to understand not only the Youtubes and Facebooks of today, but to anticipate the trajectory of the technologies to come. Beginning with a look at the inherent weaknesses of the U.S. broadcasting model of mass media, Drew outlines the early 1960s and 1970s experiments in grassroots media, where artists and activists began to re-engineer electronic technologies to target local communities and underserved audiences. From these local projects emerged national and international communications projects, creating production models, social networks and citizen expectations that would challenge traditional means of electronic media and cultural production. Drew's perspective puts the social and cultural use of the user at the center, not the particular media form. Thus the structure of the book focuses on the local, the national, and the global desire for communications, regardless of the means"--$cProvided by publisher.
650 0 $aCitizen journalism.
650 0 $aSocial media.
650 0 $aDigital media.
650 0 $aLocal mass media.
650 0 $aMass media$xHistory.
830 0 $aRoutledge research in cultural and media studies ;$v50.
947 $fHUMANITIES$hBOOK$p$107.50$q1
949 $aPN4784.C615 D74 2013$i31786102887608
994 $a92$bCNU