| Record ID | marc_nuls/NULS_PHC_180925.mrc:1554843:1573 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:1554843:1573?format=raw |
LEADER: 01573cam 2200313 a 4500
001 9919786000001661
005 20150423122753.0
008 921125s1993 njua b s001 0 eng
010 $a 92044227
020 $a0813519888 :$c$24.95
035 $a(CSdNU)u40767-01national_inst
035 $a(OCoLC)27146643
035 $a(Sirsi) 01-AAE-3739
040 $aDLC$cDLC
043 $an-us---
049 $aCNUM
050 00 $aHQ784.T68$bS45 1993
100 1 $aSeiter, Ellen,$d1957-
245 10 $aSold separately :$bchildren and parents in consumer culture /$cEllen Seiter.
260 $aNew Brunswick, N.J. :$bRutgers University Press,$cc1993.
300 $axii, 257 p. :$bill. ;$c24 cm.
440 0 $aRutgers series in communications, media, and culture
504 $aIncludes bibliographical references (p. [235]-248) and index.
505 0 $aChildren's desires/mother's dilemmas: the social contexts of consumption -- Buying happiness, buying success: toy advertising to parents.
505 0 $aThe real power of commercials: questioning the terms of debate -- Utopia or discrimination?: commercials for kids -- Toy-base videos for girls: My little pony -- Action TV for boys: Slimer and the real ghostbusters -- Toys "R" Us: marketing to children and parents.
650 0 $aTelevision advertising and children$zUnited States.
650 0 $aChild consumers$zUnited States.
948 $a10/13/1999$b10/13/1999
999 $aHQ 784 T68 S45 1993$wLC$c1$i31786100628525$d9/12/2010$e8/25/2010 $f5/25/2004$g1$lCIRCSTACKS$mNULS$n8$rY$sY$tBOOK$u7/11/1994$o.STAFF. Pieces: 00001