| Record ID | marc_nuls/NULS_PHC_180925.mrc:161500692:1382 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:161500692:1382?format=raw |
LEADER: 01382cam 2200313 a 4500
001 9919532990001661
005 20150423121123.0
008 960917s1996 mau 001 0 eng
010 $a 96077003
019 $a35675757
020 $a1880394251
035 $a(CSdNU)u64992-01national_inst
035 $a(OCoLC)35849201
035 $a(Sirsi) 01-AAG-9445
040 $aDLC$cDLC
049 $aCNUM
050 00 $aHF5415.13$b.G853 1996
100 1 $aGumpert, David E.
245 10 $aInc. magazine presents how to really create a successful marketing plan /$cby David E. Gumpert.
246 30 $aHow to really create a successful marketing plan
250 $aRev. and expanded 3rd ed.
260 $aBoston :$bInc. Pub.,$cc1996.
300 $ax, 320 p. ;$c28 cm.
500 $aIncludes index.
505 0 $aThe task at hand. Your marketing plan -- The marketing overview -- The best plan for you -- Devising a strategy. The market -- Marketing strategy -- Your place in the market -- Assessing the competition -- Taking action. Communicating with your market -- The marketing budget -- Timetables and management -- Fine-tuning the plan.
650 0 $aMarketing$xPlanning.
710 2 $aIndian National Congress.
948 $a10/13/1999$b10/13/1999
999 $aHF 5415.13 G853 1996$wLC$c1$i31786100985982$d9/8/1998$lCIRCSTACKS $mNULS$n1$rY$sY$tBOOK$u4/6/1998$o.STAFF. Pieces: 00001