| Record ID | marc_nuls/NULS_PHC_180925.mrc:163516819:989 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:163516819:989?format=raw |
LEADER: 00989cam 22002658a 4500
001 9921135110001661
005 20150423133323.0
008 021212s2003 nyua b 001 0 eng
015 $aGBA3-Z4609
020 $a047082090X
035 $a(CSdNU)u167514-01national_inst
035 $a(OCoLC)51438139
040 $aUKM$cUKM$dORE$dCNU
049 $aCNUM
090 $aHF5415.123$b.A97 2003
100 1 $aAustin, Mark.
245 10 $aIs anybody out there? :$bthe new blueprint for marketing communications in the 21st century /$cMark Austin & Jim Aitchison.
260 $aNew York :$aChichester :$bWiley,$c2003.
300 $axiii, 251 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. 241-243) and index.
650 0 $aProduct management$zAsia.
650 0 $aCommunication in marketing$zAsia.
700 1 $aAitchison, Jim.
994 $aX0$bCNU
999 $aHF 5415.123 .A97 2003$wLC$c1$i31786101591185$d3/19/2004$f3/19/2004$g1 $lCIRCSTACKS$mNULS$rY$sY$tBOOK$u8/22/2003