MARC Record from marc_nuls

LEADER: 02205cam 22004334a 4500
001 9920027190001661
005 20150423124022.0
008 070910r20082002enka 001 0 eng
010 $a 2007037090
015 $aGBA761903$2bnb
016 7 $a013811074$2Uk
019 $a156817700
020 $a9780749451493
020 $a0749451491
035 $a(CSdNU)u317613-01national_inst
035 $a(OCoLC)163616721
035 $a(OCoLC)163616721
035 $a(OCoLC)163616721$z(OCoLC)156817700
040 $aDLC$cDLC$dUKM$dBTCTA$dBAKER$dBWKUK$dBWK$dYDXCP$dOrLoB-B
049 $aCNUM
050 00 $aHF5415.13$b.M369157 2008
082 00 $a658.8/02$222
100 1 $aMcDonald, Malcolm.
240 10 $aIf you're so brilliant... how come your marketing plans aren't working?
245 10 $aMalcolm McDonald on marketing planning :$bunderstanding marketing plans and strategy /$cMalcolm McDonald.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2008.
300 $ax, 197 p. :$bill. ;$c22 cm.
500 $aIncludes index.
505 0 $a1. Understanding marketing planning -- 2. How marketing planning fits with corporate planning -- 3. The strategic marketing planning process and the marketing plan -- 4. Defining markets and segments prior to planning -- 5. Understanding products and services prior to planning -- 6. Setting marketing objectives and strategies -- 7. Advertising and sales promotion strategies -- 8. Sales strategies -- 9. Price strategies -- 10. Place (distribution and customer service) strategies -- 11. Information and organization -- 12. Making marketing planning work -- 13. Next steps ...
650 0 $aMarketing$xPlanning.
650 0 $aMarketing$xManagement.
938 $aBaker and Taylor$bBTCP$nBK0007327498
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i0749451491$n0007327498$sactive
938 $aBlackwell Book Service UK$bBBUK$nL7769857$c12.99
938 $aYBP Library Services$bYANK$n2578886
947 $fSOBM-MKT$hCIRCSTACKS$p$23.70$q1
949 $aHF 5415.13 .M369157 2008$i31786102225841
994 $a92$bCNU
999 $aHF 5415.13 .M369157 2008$wLC$c1$i31786102225841$d6/29/2013$e4/8/2010 $lCIRCSTACKS$mNULS$n6$q2$rY$sY$tBOOK$u1/15/2008