MARC Record from marc_nuls

LEADER: 02081cam 22003734a 4500
001 9925175396201661
005 20150423154424.0
008 120320s2013 njua 001 0 eng
010 $a 2012009778
019 $a855974712
020 $a9781118083468
020 $a1118083466 (pbk.)
035 $a(OCoLC)779878206$z(OCoLC)855974712
035 $a(OCoLC)ocn779878206
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dBDX$dUKMGB$dYDXCP$dOCLCO$dBWX$dCGP$dCDX$dA7U$dOCLCF$dCOO$dZWZ$dOCLCQ
042 $apcc
050 00 $aHD45$b.K827 2013
082 00 $a658.4/063$223
100 1 $aKumar, Vijay.
245 10 $a101 design methods :$ba structured approach for driving innovation in your organization /$cVijay Kumar.
246 3 $aOne hundred one design methods
246 3 $aOne hundred and one design methods
260 $aHoboken, N.J. :$bWiley,$c℗♭2013.
300 $ax, 326 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aSense intent -- Know context -- Know people -- Frame insights -- Explore concepts -- Frame solutions -- Realize offerings.
520 $aThe first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
650 0 $aTechnological innovations.
650 0 $aOrganizational change.
947 $cREF-BOOK$fBOOK-SOBM$g34.95$hCIRCSTACKS$iaa$lNULS$o20140915$q1
980 $a99959851072