| Record ID | marc_nuls/NULS_PHC_180925.mrc:167714138:2106 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:167714138:2106?format=raw |
LEADER: 02106cam 2200373 a 4500
001 9920879650001661
005 20150423132146.0
008 091229s2010 enka b 001 0 eng
010 $a 2009053132
015 $aGBA999944$2bnb
016 7 $a015391719$2Uk
020 $a9781444330304 (pbk. : alk. paper)
020 $a1444330306 (pbk. : alk. paper)
035 $a(CSdNU)u405756-01national_inst
035 $a(OCoLC)441196673
035 $a(OCoLC)441196673
035 $a(OCoLC)441196673
040 $aDLC$cDLC$dBTCTA$dBWKUK$dBWK$dUKM$dYDXCP$dCDX$dBWX
049 $aCNUM
050 00 $aP96.I5$bM37 2010
082 00 $a302.2$222
100 1 $aMcPhail, Thomas L.
245 10 $aGlobal communication :$btheories, stakeholders, and trends /$cThomas L. McPhail.
250 $a3rd ed.
260 $aChichester, U.K. ;$aMalden, MA :$bWiley-Blackwell,$c2010.
300 $axiv, 400 p. :$bill ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aGlobal communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
650 0 $aCommunication, International.
650 0 $aCommunication$xInternational cooperation.
947 $fSOBM-INT$hCIRCSTACKS$p$47.45$q1
949 $aP96.I5 M37 2010$i31786102636443
994 $a92$bCNU
999 $aP 96 .I5 M37 2010$wLC$c1$i31786102636443$d12/1/2010$e11/22/2010 $lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u6/28/2010