MARC Record from marc_nuls

LEADER: 04499cam 22003374a 4500
001 9921279870001661
005 20150423134022.0
008 010425s2001 nyua b 001 0 eng
010 $a 2001024901
015 $aGBA1-60965
020 $a0471064114 (cloth : alk. paper)
029 1 $aUKM$bbA160965
035 $a(CSdNU)u104388-01national_inst
035 $a(OCoLC)46857531
035 $a(Sirsi) 01-AAO-5709
040 $aDLC$cDLC$dJBO$dC#P$dUKM$dOCLCQ$dOrPss
042 $apcc
049 $aCNUM
050 00 $aHD30.28$b.A23 2001
100 1 $aAaker, David A.
245 00 $aDeveloping business strategies /$cDavid A. Aaker.
250 $a6th ed.
260 $aNew York :$bJ. Wiley,$cc2001.
300 $axiv, 338 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aBusiness Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy? -- Strategic Thrusts--The Route to SCAs -- A Strategic Business Unit -- Strategic Market Management: A Historical Perspective -- Strategic Market Management: Characteristics and Trends -- Why Strategic Market Management? -- Strategic Market Management: An Overview -- External Analysis -- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection -- Selecting among Strategic Alternatives -- The Process -- Strategic Analysis -- External and Customer Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations -- Unmet Needs -- Competitor Analysis -- Identifying Competitors--Customer-Based Approaches -- Identifying Competitors--Strategic Groups -- Potential Competitors -- Competitor Analysis--Understanding Competitors -- Competitor Strengths and Weaknesses -- Obtaining Information on Competitors -- Market Analysis -- Dimensions of a Market Analysis -- Actual and Potential Market Size -- Market Growth -- Market Profitability Analysis -- Cost Structure -- Distribution Systems -- Market Trends -- Key Success Factors--Bases of Competition -- Risks in High-Growth Markets -- Environmental Analysis and Strategic Uncertainty -- Dimensions of Environmental Analysis -- Dealing with Strategic Uncertainty -- Impact Analysis--Assessing the Impact of Strategic Uncertainties -- Scenario Analysis -- Internal Analysis -- Financial Performance--Sales and Profitability -- Performance Measurement--Beyond Profitability -- Determinants of Strategic Options -- From Analysis to Strategy -- Business Portfolio Analysis -- Appendix: Projecting Cash Flow--Sources and Uses of Funds -- Alternative Business Strategies -- Obtaining a Sustainable Competitive Advantage -- The Sustainable Competitive Advantage -- The Role of Synergy -- Strategic Vision versus Strategic Opportunism -- A Dynamic Vision -- Differentiation Strategies -- Successful Differentiation Strategies -- The Quality Option -- Building Strong Brands -- Cost, Focus, and the Preemptive Move -- Low-Cost Strategies -- Focus Strategies -- The Preemptive Move -- Strategic Positioning -- The Role of the Strategic Position -- Strategic Position Options -- Developing and Selecting a Strategic Position -- Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea -- Growth in Existing Product Markets -- Product Development for the Existing Market -- Market Development Using Existing Products -- Vertical Integration Strategies -- Entry Into a Profitable Business Area -- Risks of Managing a Different Business -- The Big Idea -- Diversification -- Related Diversification -- The Mirage of Synergy -- Unrelated Diversification -- Entry Strategies -- Strategies in Declining and Hostile Markets -- Creating Growth in Declining Industries -- Be the Profitable Survivor -- Milk or Harvest -- Divestment or Liquidation -- Selecting the Right Strategy for the Declining Environment -- Hostile Markets -- Global Strategies -- Motivations Underlying Global Strategies -- Standardization versus Customization -- Strategic Alliances -- Global Leadership Not Global Brands -- Strategic Alliances -- Implementation -- Implementation -- Structure -- Systems -- People -- Culture -- Obtaining Strategic Congruence -- Organizing for Innovation.
650 0 $aStrategic planning.
650 0 $aMarketing$xManagement.
948 $a06/17/2002$b07/15/2002
982 $aHD30.28$a.A23$a2001
999 $aHD 30.28 A23 2001$wLC$c1$i31786101623350$d4/30/2005$e4/24/2005 $f3/4/2004$g1$lCIRCSTACKS$mNULS$n1$rY$sY$tBOOK$u7/15/2002