| Record ID | marc_nuls/NULS_PHC_180925.mrc:174157229:1886 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:174157229:1886?format=raw |
LEADER: 01886cam 22004334a 4500
001 9922568840001661
005 20150423144354.0
008 060303s2006 nyua b 001 0 eng
010 $a 2006043378
020 $a1401302378
024 3 $a9781401302375
029 1 $aNLGGC$b293088942
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029 1 $aIG#$b1401302378
035 $a(CSdNU)u286452-01national_inst
035 $a(OCoLC)65187392
035 $a(OCoLC)65187392
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049 $aCNUM
050 00 $aHF5415.127$b.A54 2006
082 00 $a658.8/02$222
100 1 $aAnderson, Chris,$d1961-
245 14 $aThe long tail :$bwhy the future of business is selling less of more / $cChris Anderson.
250 $a1st ed.
260 $aNew York :$bHyperion,$cc2006.
300 $axii, 238 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [227]-230) and index.
505 0 $aThe long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
650 0 $aMarket segmentation.
650 0 $aInternet marketing.
650 0 $aMarketing$xTechnological innovations.
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i1401302378$n0006703403$sactive
938 $aYBP Library Services$bYANK$n2383637
938 $aIngram$bINGR$n1401302378
947 $fSOBM-ECON$hCIRCSTACKS$p$21.46$q1
949 $aHF 5415.127 .A54 2006$i31786102311427
994 $a92$bCNU
999 $aHF 5415 .127 .A54 2006$wLC$c1$i31786102311427$d7/8/2013$e6/17/2013 $lCIRCSTACKS$mNULS$n4$rY$sY$tBOOK$u11/15/2006