| Record ID | marc_nuls/NULS_PHC_180925.mrc:177958227:2082 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:177958227:2082?format=raw |
LEADER: 02082pam 2200301 a 4500
001 9920997800001661
005 20150423132653.0
008 981019s1999 nyua 001 0 eng
010 $a 98047855
020 $a0812929950
035 $a(CSdNU)u88504-01national_inst
035 $a(Sirsi) l98047855
035 $a(Sirsi) l98047855
035 $a(Sirsi) 01-AAK-9566
035 $a 98047855
040 $aDLC$cDLC$dNhCcYBP$dOrPss
050 00 $aHF 6146 T42$bK36 1999
100 1 $aKanner, Bernice.
245 14 $aThe 100 best TV commercials-- and why they worked /$cBernice Kanner.
246 3 $aOne hundred best TV commercials-- and why they worked
250 $a1st ed.
260 $aNew York :$bTimes Business,$cc1999.
300 $axvii, 252 p. :$bill. (some col.) ;$c26 cm.
500 $aIncludes indexes.
505 0 $aForeword / Michael Conrad -- Show and Tell -- American Tourister, "Gorilla" -- Araldite, "Hammer and Nail" -- Cheer, "Diva" -- Matsushita Electric, "Little Fireman" -- Timex, "Acapulco Diver" -- Union Carbide, "Chick" -- Volkswagen, "Snowplow" -- The sound of Music -- Chevroler, "Baseball, Hot Dogs, Apple Pie" -- Coca-Cola, "Hilltop" -- Courage Best, "Gertcha" -- Kellogg, "Vesti" -- Heineken, "Blues Singer" -- Levi's, "Launderette" -- Solo, "Singer" -- Lip Service -- Crest, "Goodbye, Harold (the Bad Tooth)" -- Federal Express, "Fast-Paced World" -- Heineken, "Water in Majorca" -- Mates Condoms, "Chemist Shop" -- MCI, "Parents" -- Parker Pen, "Finishing School" -- Dreamscapes -- Benson & Hedges, "Swimming Pool" -- Chanel Egoiste "Balconies" -- Chanel No. 5, "Pool" -- Dunlop, "Tested for the Unexpected" -- Hovis, "Bike Ride" -- Jeep "Snow Covered" -- Marlboro, "Foggy Morning" -- National Lightbulbs, "Menu of Lights" -- Nissin Cup Noddle, "Moa/Winterelium" -- Perrier, "Le Lion" -- Smirnoff, "Message in a Bottle".
650 0 $aTelevision advertising$xCase studies.
948 $a12/05/2000$b12/21/2000
999 $aHF 6146 T42 K36 1999$wLC$c1$i31786101262779$d5/14/2008$e5/8/2008 $f3/25/2004$g1$lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u12/21/2000