| Record ID | marc_nuls/NULS_PHC_180925.mrc:181394405:1793 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:181394405:1793?format=raw |
LEADER: 01793cam 22003614a 4500
001 9919337500001661
005 20150423115720.0
008 020722s2003 maua b 001 0 eng
010 $a 2002011666
015 $aGBA3-Z9283
019 $a51194859
020 $a1578518261 (alk. paper)
029 1 $aUKM$bbA3Z9283
035 $a(CSdNU)u168580-01national_inst
035 $a(OCoLC)50243751
040 $aDLC$cDLC$dUKM$dSYB
042 $apcc
049 $aCNUM
050 00 $aHF5415.32$b.Z35 2003
082 00 $a658.8/342$221
100 1 $aZaltman, Gerald.
245 10 $aHow customers think :$bessential insights into the mind of the market /$cGerald Zaltman.
260 $aBoston, Mass. :$bHarvard Business School Press,$cc2003.
300 $axxii, 323 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 291-310) and index.
505 00 $tVoyage from the familiar --$tVoyage to new frontiers -- $tIlluminating the mind : consumers' cognitive unconscious --$tInterviewing the mind/brain. pt. a: Metaphor elicitation : appendix --$tInterviewing the mind/brain, ptn b: Latency response and neuroimaging --$tCome to think of it -- $tReading the mind of the market : using consensus maps --$tMemory's fragile power --$tMetaphors, memory, and stories --$tStories, brand, and identity -- $tCrowbars for creative thinking --$tQuality questions beget quality answers -- $tLaunching a new mind-set
650 0 $aConsumer behavior$xPsychological aspects.
650 0 $aConsumers$xPsychology.
650 0 $aMarketing$xPsychological aspects.
650 0 $aCreative thinking.
949 $aHF 5415.32 .Z35 2003$i31786101604996
994 $a92$bCNU
999 $aHF 5415.32 .Z35 2003$wLC$c1$i31786101604996$d7/6/2009$e6/4/2009 $lCIRCSTACKS$mNULS$n5$rY$sY$tBOOK$u10/14/2003