MARC Record from marc_nuls

LEADER: 02520cam 2200313Ia 4500
001 9922668350001661
005 20150423144813.0
008 090221s2009 nyua b 001 0 eng d
020 $a9780387980188 (hbk. )
020 $a0387980180 (hbk. )
035 $a(CSdNU)u371374-01national_inst
035 $a(OCoLC)310400899
035 $a(OCoLC)310400899
035 $a(OCoLC)310400899
040 $aBTCTA$cBTCTA$dYDXCP$dEYE$dOrLoB-B
049 $aCNUM
090 $aHF5415.15$b.C656 2009
245 00 $aConsumer-driven demand and operations management models :$ba systematic study of information-technology-enabled sales mechanisms /$cedited by Serguei Netessine, Christopher S. Tang.
260 $aNew York, NY :$bSpringer,$c2009.
300 $axxiv, 485 p. :$bill. ;$c24 cm.
440 0 $aInternational series in operations research & management science ;
504 $aIncludes bibliographical references and index.
505 0 $a1. Cheap talk in operations : role of intentional vagueness -- 2. Product design in a market with satisficing customers -- 3. The effect of assortment rotation on consumer choice and its impact on competition -- 4. Models of herding behavior in operations management -- 5. Internet-based distribution channel for product diversion with potential manufacturer's intervention -- 6. Managing client portfolio in a two-tier supply chain -- 7. Strategic customer behavior and the benefit of decentralization -- 8. Is assortment selection a popularity contest? -- 9. Product design, pricing, and capacity investment in a congested production system -- 10. Selling to strategic customers : opaque selling strategies -- 11. Competing through mass customization -- 12. Counteracting strategic consumer behavior in dynamic pricing systems -- 13. Mitigating the adverse impact of strategic waiting in dynamic pricing settings : a study of two sales mechanisms -- 14. The impact of strategic consumer behavior on the value of operational flexibility -- 15. Capacity rationing with strategic customers -- 16. Shaping consumer demand through the use of contingent pricing -- 17. Strategic consumer response to dynamic pricing of perishable products -- 18. Strategic behavior in supply chains : information acquisition.
650 0 $aProduct management.
650 0 $aConsumer behavior$xMathematical models.
700 1 $aNetessine, Serguei.
700 1 $aTang, Christopher S.
994 $aC0$bCNU
999 $aHF 5415.15 .C656 2009$wLC$c1$i31786102594675$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u11/2/2009