| Record ID | marc_nuls/NULS_PHC_180925.mrc:186897468:1092 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:186897468:1092?format=raw |
LEADER: 01092nam 2200301 a 4500
001 9920609760001661
005 20150423130822.0
008 020118s2002 enka 001 0 eng
015 $aGBA1-69589
020 $a0749436697
029 0 $aUKM$bbA169589
035 $a(CSdNU)u108300-01national_inst
035 $a(OCoLC)48836972
035 $a(Sirsi) 01-AAO-9548
040 $aUKM$cUKM
049 $aCNUM
090 $aHF5415.123$b.S658 2002
100 1 $aSmith, P. R.$q(Paul Russell),$d1957-
245 10 $aMarketing communications :$ban integrated approach.
250 $a3rd ed. /$bP.R. Smith with Jonathan Taylor.
260 $aLondon :$bKogan Page,$c2002.
300 $axvi, 640 p., [16] p. of plates :$bill. (some col.) ;$c25 cm.
500 $aPrevious ed.: 1998.
504 $aIncludes bibliographical references and index.
650 0 $aCommunication in marketing.
700 1 $aTaylor, Jonathan,$d1956-
948 $a10/01/2002$b12/10/2002
999 $aHF 5415.123 S658 2002$wLC$c1$i31786101702519$d10/17/2012$e9/24/2012 $f3/19/2004$g1$lCIRCSTACKS$mNULS$n10$rY$sY$tBOOK$u12/10/2002